{"id":642,"date":"2019-01-09T01:06:45","date_gmt":"2019-01-09T01:06:45","guid":{"rendered":"https:\/\/theadclub.org\/pd\/?p=642"},"modified":"2019-01-30T03:04:50","modified_gmt":"2019-01-30T03:04:50","slug":"creative-concepts-winter-2018-2","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/pd\/2019\/01\/09\/creative-concepts-winter-2018-2\/","title":{"rendered":"Creative Concepts – Winter 2019"},"content":{"rendered":"

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Creative Concepts<\/h1>\n

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Winter 2019<\/span><\/h3>\n

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What’s this course about?<\/h2>\n

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Everyone works hard. Everyone \u201cknows somebody.\u201d What makes you stand out from other creatives are your ideas. So your ability to concept, and generate ideas on all platforms, stages and screens are what determine if you\u2019ll have success in marketing or any field you choose. Whether you\u2019re a current creative who wants to build your portfolio or someone who\u2019s thinking about becoming a creative, this course will help you learn how to come up with ideas and how to bring them to life. You may be an accomplished presenter, be strategic, and have strong interpersonal skills, but at the end of the day ideas rule. Your ideas are your currency. Your ideas will get you a raise, get you promoted, get you a new job and new opportunities.<\/p>\n

This 8-week course will meet once a week in the evening for two hours over a period of eight weeks. Each week you\u2019ll get an in-class assignment, and a take home assignment. You\u2019ll work in all mediums, including digital, social, experiential, and traditional, because you must be a hybrid talent. We\u2019ll be discussing how to think like a customer, what an idea is and is not, how to come up with ideas, how to use improv and collaborate, and how to bring an idea to life. You\u2019ll be sharing your work as you develop your ideas for class assignments and your personal portfolio.<\/p>\n

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Who will be teaching the course?<\/h2>\n

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Karen Hite<\/h4>\n

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Creative Director<\/em><\/h4>\n

Hill Holliday<\/strong><\/h4>\n

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Karen Hite is currently a Creative Director at Hill Holliday. Karen\u2019s 20+ years of experience have taken her from coast to coast, having worked at Wieden + Kennedy and Leo Burnett among other agencies large and small. She has art directed and led work for a range of clients including Starbucks, Target, Bank of America, and Hyatt. <\/span><\/p>\n

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Course Dates<\/strong><\/span><\/h3>\n

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JAN 28<\/strong>  \u2013  6:00pm – 8:00pm<\/em><\/p>\n
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FEB 4<\/strong>  \u2013  6:00pm – 8:00pm<\/em><\/p>\n

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FEB 11<\/strong> \u2013  6:00pm – 8:00pm<\/em><\/p>\n

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FEB 25<\/strong>  \u2013  6:00pm – 8:00pm<\/em><\/p>\n

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MAR 4<\/strong>  \u2013  6:00pm – 8:00pm<\/em><\/p>\n

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MAR 11<\/strong>  \u2013  6:00pm – 8:00pm<\/em><\/p>\n

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MAR 18<\/strong>  \u2013  6:00pm – 8:00pm<\/em><\/p>\n

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MAR 25<\/strong>  \u2013  6:00pm – 8:00pm<\/em><\/h4>\n

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Registration<\/strong><\/span><\/h3>\n

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MEMBER PRICE:<\/strong> $550<\/em>
\nNON-MEMBER PRICE:<\/strong> $695<\/em><\/h4>\n

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Register Here<\/a><\/p>\n

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Location<\/strong><\/span><\/h3>\n

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Hill Holliday<\/h4>\n

53 State Street,
\nBoston, MA 02109<\/p>\n

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Questions? Contact Molly Sullivan<\/a><\/em><\/p>\n

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January 28 – March 25, 2019<\/span>
\nWhether you\u2019re a beginner or have been doing this for a few years, in this class, we\u2019ll focus on how to come up with strong creative concepts that stand out for the right reasons.
\nWe\u2019ll work in many mediums, but the focus of this class will be on the power of the ideas themselves, and how to put words and pictures together in a way that not only gets noticed, but which communicates effectively and delivers on a sound strategic platform.<\/p>\n","protected":false},"author":2,"featured_media":270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[10],"tags":[],"class_list":["post-642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-past","category-10","description-off"],"featured_image_src":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/11\/creativeconcepts.png","featured_image_src_square":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/11\/creativeconcepts.png","author_info":{"display_name":"The Ad Club","author_link":"https:\/\/events.theadclub.org\/pd\/author\/theadclub\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/comments?post=642"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media\/270"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media?parent=642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/categories?post=642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/tags?post=642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}