{"id":526,"date":"2017-02-26T16:20:22","date_gmt":"2017-02-26T16:20:22","guid":{"rendered":"https:\/\/theadclub.org\/pd\/?p=526"},"modified":"2017-10-05T18:59:34","modified_gmt":"2017-10-05T18:59:34","slug":"going-from-good-to-great-in-account-management","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/pd\/2017\/02\/26\/going-from-good-to-great-in-account-management\/","title":{"rendered":"Going from Good to Great in Account Management"},"content":{"rendered":"<p>[vc_row margin_top=&#8221;-26&#8243; full_width=&#8221;true&#8221; padding_left=&#8221;40&#8243; padding_right=&#8221;40&#8243; type=&#8221;4&#8243; bg_position=&#8221;top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_cover=&#8221;false&#8221; bg_attachment=&#8221;false&#8221; padding_top=&#8221;40&#8243; padding_bottom=&#8221;40&#8243; parallax_speed=&#8221;0.1&#8243; margin_bottom=&#8221;40&#8243; bg_color=&#8221;#ff671f&#8221; bg_image=&#8221;https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/10\/officeOrangeGradient.jpg&#8221; enable_parallax=&#8221;false&#8221;][vc_column width=&#8221;1\/1&#8243;]<div class=\"gap\" style=\"line-height: 80px; height: 80px;\"><\/div>[vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">Going from Good to Great in Account Management<\/h1>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>[vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Fall 2017<\/span><\/h3>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 80px; height: 80px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<h2>What&#8217;s this course about?<\/h2>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 100%;border-top-width: 5px;\"><\/div><div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<p class=\"p1\"><span class=\"s1\">Account Managers play a pivotal role in contributing to the creative and strategic process. It is critical they understand how to communicate and work as a team with their agency counterparts to achieve their company\u2019s marketing goals.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This course, <i>Going from Good to Great in Account Management<\/i>, will provide insights, tools and learning on the critical aspects of becoming an outstanding Account Manager and strengthening agency relationships. It\u2019s designed for Account people at in-house as well as external agencies<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 50px; height: 50px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<h2 style=\"text-align: left;\">Course Overview<\/h2>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 100%;border-top-width: 5px;\"><\/div><div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<p class=\"p1\"><span class=\"s1\">This course is structured as three 3-hour sessions (2-5pm). It consists of training, interactive discussions and role-plays based on real life challenges.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The following topics will be covered in the course:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Key Attributes of the best account managers<\/span>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Top \u201c20\u201d list <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Going from good to great- how do you get there?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Being the brand steward-your role in managing\/growing the brand<\/span>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">What makes brands successful and why do brands fail?<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Getting to know your customer<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Crafting a creative brief that leads to excellent work<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Presenting a brief to the agency team<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">The creative process-how to contribute to great work<\/span>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Your role in the process <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Being an advocate for the work<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">The importance of organization and preparation<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Delivering feedback <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Communication style analysis<\/span>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Defining your communication style and that of your counterparts<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">How to adapt your style <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">The client relationship, how to make the most successful partnership between client, account management and creative<\/span>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Keys to developing successful relationships<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Getting to great work <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 50px; height: 50px;\"><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;]<div class=\"gap\" style=\"line-height: 30px; height: 30px;\"><\/div>[vc_column_text]<\/p>\n<h2 style=\"text-align: left;\">Who will be teaching the course?<\/h2>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 100%;border-top-width: 5px;\"><\/div>[\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 30px; height: 30px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;451&#8243; border_color=&#8221;grey&#8221; img_link_target=&#8221;_self&#8221; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">Denise Rosenblum<\/h4>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 40%;border-top-width: 5px;\"><\/div><div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><em>Founder &amp; CEO<\/em><\/h4>\n<h4 style=\"text-align: center;\"><strong>Dynamic Development<\/strong><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<p class=\"p1\"><span class=\"s1\">Denise Rosenblum is the President and Founder of Dynamic Development, a training company that specializes in developing employees to become stronger communicators, managers and leaders. Denise works with companies to create an environment where employees feel valued as a result of career development, training, feedback and coaching.<\/span><\/p>\n<p class=\"p2\"><span class=\"s2\">Denise has over 25 years of professional development and marketing experience having worked at global companies including McCann Erickson, Young and Rubicam, Hill Holliday and Arnold Worldwide.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Denise is a seasoned trainer, speaker, executive coach and an expert in communication skills, customer service and management and leadership development. She has excellent insight into people\u2019s strengths and opportunities for growth.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 60px; height: 60px;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1446237355321{padding: 15px !important;background-color: #ff671f !important;}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\"><strong>Course Dates<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text css=&#8221;.vc_custom_1501854134996{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\"><strong>SEP 19<\/strong><em>&nbsp; \u2013 &nbsp;2:00pm &#8211; 5:00pm<\/em><\/p>\n<div class=\"hr-thin\"><\/div>\n<p><strong>SEP 26<\/strong><em>&nbsp; \u2013 &nbsp;2:00pm &#8211; 5:00pm<\/em><\/p>\n<div class=\"hr-thin\"><\/div>\n<p><strong>OCT 3<\/strong><em>&nbsp; \u2013 &nbsp;2:00pm &#8211; 5:00pm<\/em><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 50px; height: 50px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text css=&#8221;.vc_custom_1446236686704{padding: 15px !important;background-color: #ff671f !important;}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\"><strong>Registration<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1501854567691{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\"><strong>MEMBER PRICE:<\/strong> <em>$550<\/em><br \/>\n<strong>NON-MEMBER PRICE:<\/strong> <em>$640<\/em><\/h4>\n<p style=\"text-align: center;\"><div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>\n<p style=\"text-align: center;\"><a class=\"btn btn-medium btn-grey btn-radius\" href=\"http:\/\/adclub.org\/event-2625567\">Register Here<\/a><\/p>\n<p style=\"text-align: center;\"><div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 50px; height: 50px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text css=&#8221;.vc_custom_1446218989260{padding: 15px !important;background-color: #ff671f !important;}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\"><strong>Location<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_gmaps link=&#8221;#E-8_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&#8221;][vc_column_text css=&#8221;.vc_custom_1501854204251{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\">Commonwealth Financial<\/h4>\n<p style=\"text-align: center;\">29 Sawyer Road<br \/>\nWaltham, MA<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: center;\">Questions? <em>Contact <a href=\"mailto:molly@adclub.org\">Molly Sullivan<\/a><\/em><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"course-date\">September 19 &#8211; October 3, 2017<\/span><br \/>\nThis course will provide insights, tools and learning on all aspects of becoming an outstanding Account Manager and strengthening agency relationships.<\/p>\n","protected":false},"author":2,"featured_media":438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false},"categories":[10,1],"tags":[],"class_list":["post-526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-past","category-uncategorized","category-10","category-1","description-off"],"featured_image_src":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2016\/01\/upwards.png","featured_image_src_square":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2016\/01\/upwards.png","author_info":{"display_name":"The Ad Club","author_link":"https:\/\/events.theadclub.org\/pd\/author\/theadclub\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/comments?post=526"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/526\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media\/438"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media?parent=526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/categories?post=526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/tags?post=526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}