{"id":499,"date":"2017-04-26T19:08:21","date_gmt":"2017-04-26T19:08:21","guid":{"rendered":"https:\/\/theadclub.org\/pd\/?p=499"},"modified":"2017-08-08T15:05:30","modified_gmt":"2017-08-08T15:05:30","slug":"creative-concepts-summer-2","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/pd\/2017\/04\/26\/creative-concepts-summer-2\/","title":{"rendered":"Creative Concepts &#8211; Summer"},"content":{"rendered":"<p>[vc_row margin_top=&#8221;-26&#8243; full_width=&#8221;true&#8221; padding_left=&#8221;40&#8243; padding_right=&#8221;40&#8243; type=&#8221;4&#8243; bg_position=&#8221;top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_cover=&#8221;false&#8221; bg_attachment=&#8221;false&#8221; padding_top=&#8221;40&#8243; padding_bottom=&#8221;40&#8243; parallax_speed=&#8221;0.1&#8243; margin_bottom=&#8221;40&#8243; bg_color=&#8221;#ff671f&#8221; bg_image=&#8221;https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/10\/officeOrangeGradient.jpg&#8221; enable_parallax=&#8221;false&#8221;][vc_column width=&#8221;1\/1&#8243;]<div class=\"gap\" style=\"line-height: 80px; height: 80px;\"><\/div>[vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">Creative Concepts<\/h1>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>[vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Summer 2017<\/span><\/h3>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 80px; height: 80px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<h2>What&#8217;s this course about?<\/h2>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 100%;border-top-width: 5px;\"><\/div><div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<p class=\"p1\"><span class=\"s1\">This 8-week course will explore the building blocks critical to creating the big idea, the foundation for every meaningful dialogue between brands and customers. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This course is great for aspiring creatives looking to build a portfolio, clients and account people looking to get a better understanding of the creative process, as well as younger art directors, designers, and writers. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Together, we\u2019ll explore the value of strategy, techniques for concepting, execution, and ways to pull the big idea through all components of an integrated campaign. You will benefit from the expertise of guest speakers from top agencies, and have the opportunity to share your work and have your portfolio critiqued as you develop it.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Classes run for two hours, one evening a week for eight weeks. Here are a few of the topics we\u2019ll cover:<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">Understanding creative strategy and concepting<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">The Big Idea<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Thinking inside the box, thinking outside the box<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Work that\u2019s relevant<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Selling and presenting yourself and your ideas<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Addressing your clients\u2019 real business problems and goals<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Guest speakers will be invited to share their wisdom.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 50px; height: 50px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;]<div class=\"gap\" style=\"line-height: 30px; height: 30px;\"><\/div>[vc_column_text]<\/p>\n<h2 style=\"text-align: left;\">Who will be teaching the course?<\/h2>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 100%;border-top-width: 5px;\"><\/div>[\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 30px; height: 30px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;505&#8243; border_color=&#8221;grey&#8221; img_link_target=&#8221;_self&#8221; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">Doug Chapman<\/h4>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 40%;border-top-width: 5px;\"><\/div><div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><em> SVP\/Creative Director <\/em><\/h4>\n<h4 style=\"text-align: center;\"><strong>precisioneffect<\/strong><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<p class=\"p1\"><span class=\"s1\">Doug has held senior creative positions at top Boston agencies including Allen&amp;Gerritsen, Hill Holliday and now precisioneffect. He has worked with regional, national, and international clients such as The Massachusetts State Lottery, Arbella Insurance, Amgen, State Street, Dunkin\u2019 Donuts, and Shire.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Doug is a former board member of the AdClub of Boston and has served as Chairman for The New England Hatch Awards. Over his career, Doug has been recognized by Communication Arts, Clio, Hatch, Kelly Awards, The One Show, and named a Creative All-Star by AdWeek Magazine. He is a below-average golfer and is interested in losing weight.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 60px; height: 60px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;500&#8243; border_color=&#8221;grey&#8221; img_link_target=&#8221;_self&#8221; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">George Recine<\/h4>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 40%;border-top-width: 5px;\"><\/div><div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><em>VP\/Associate Creative Director<\/em><\/h4>\n<h4 style=\"text-align: center;\"><strong>precisioneffect<\/strong><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<p class=\"p1\"><span class=\"s1\">George is a New York transplant who spent the first half of his career at Gotham, Inc. working on everything from makeup to motels. His major brand experience includes Maybelline, Lufthansa, Yellowbook, Newman\u2019s Own, Bausch &amp; Lomb, and Best Western. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">A move to Boston and healthcare has seen him take on cancer for Merrimack Pharmaceuticals, diabetes for OmniPod, life-threatening allergies for AUVI-Q, and be recognized at the MM&amp;M awards in the process. He\u2019s a Yankees die-hard, prefers Seinfeld to Cheers, and still pronounces \u201cr\u201d in all the right places, but he pretty much digs New England otherwise. <\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1446237355321{padding: 15px !important;background-color: #ff671f !important;}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\"><strong>Course Dates<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text css=&#8221;.vc_custom_1498503284590{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\"><strong>JUL 11<\/strong><em>&nbsp; \u2013 &nbsp;6:00pm &#8211; 8:00pm<\/em><\/p>\n<div class=\"hr-thin\"><\/div>\n<p><strong>JUL 18<\/strong><em>&nbsp; \u2013 &nbsp;6:00pm &#8211; 8:00pm<\/em><\/p>\n<div class=\"hr-thin\"><\/div>\n<p><strong>JUL 25<\/strong><em>&nbsp; \u2013 &nbsp;6:00pm &#8211; 8:00pm<\/em><\/p>\n<div class=\"hr-thin\"><\/div>\n<p><strong>AUG 01<\/strong><em>&nbsp; \u2013 &nbsp;6:00pm &#8211; 8:00pm<\/em><\/p>\n<div class=\"hr-thin\"><\/div>\n<p><strong>AUG 08<\/strong><em>&nbsp; \u2013 &nbsp;6:00pm &#8211; 8:00pm<\/em><\/p>\n<div class=\"hr-thin\"><\/div>\n<p><strong>AUG 15<\/strong><em>&nbsp; \u2013 &nbsp;6:00pm &#8211; 8:00pm<\/em><\/p>\n<div class=\"hr-thin\"><\/div>\n<p><strong>AUG 22<\/strong><em>&nbsp; \u2013 &nbsp;6:00pm &#8211; 8:00pm<\/em><\/p>\n<div class=\"hr-thin\"><\/div>\n<p><strong>AUG 29<\/strong><em>&nbsp; \u2013 &nbsp;6:00pm &#8211; 8:00pm<\/em><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 50px; height: 50px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text css=&#8221;.vc_custom_1446236686704{padding: 15px !important;background-color: #ff671f !important;}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\"><strong>Registration<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1495739299999{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\"><strong>MEMBER PRICE:<\/strong> <em>$550<\/em><br \/>\n<strong>NON-MEMBER PRICE:<\/strong> <em>$695<\/em><\/h4>\n<p style=\"text-align: center;\"><div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>\n<p style=\"text-align: center;\"><a class=\"btn btn-medium btn-grey btn-radius\" href=\"http:\/\/adclub.org\/event-2562577\">Register Here<\/a><\/p>\n<p style=\"text-align: center;\"><div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 50px; height: 50px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text css=&#8221;.vc_custom_1446218989260{padding: 15px !important;background-color: #ff671f !important;}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\"><strong>Location<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_gmaps link=&#8221;#E-8_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&#8221;][vc_column_text css=&#8221;.vc_custom_1495659647652{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\">precisioneffect<\/h4>\n<p style=\"text-align: center;\">101 Tremont St.<\/p>\n<p style=\"text-align: center;\">Boston, MA 02108<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: center;\">Questions? <em>Contact <a href=\"mailto:molly@adclub.org\">Molly Sullivan<\/a><\/em><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"course-date\">July 11 &#8211; August 29, 2017<\/span><br \/>\nThis 8-week course will explore the building blocks critical to creating the big idea, the foundation for every meaningful dialogue between brands and customers.<\/p>\n","protected":false},"author":2,"featured_media":270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[10,1],"tags":[],"class_list":["post-499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-past","category-uncategorized","category-10","category-1","description-off"],"featured_image_src":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/11\/creativeconcepts.png","featured_image_src_square":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/11\/creativeconcepts.png","author_info":{"display_name":"The Ad Club","author_link":"https:\/\/events.theadclub.org\/pd\/author\/theadclub\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/comments?post=499"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media\/270"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media?parent=499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/categories?post=499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/tags?post=499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}