{"id":488,"date":"2017-04-05T19:19:24","date_gmt":"2017-04-05T19:19:24","guid":{"rendered":"https:\/\/theadclub.org\/pd\/?p=488"},"modified":"2017-06-29T14:23:09","modified_gmt":"2017-06-29T14:23:09","slug":"copywriting-essentials-4","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/pd\/2017\/04\/05\/copywriting-essentials-4\/","title":{"rendered":"Copywriting Essentials"},"content":{"rendered":"

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Copywriting Essentials<\/h1>\n

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Summer 2017<\/span><\/h3>\n

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What’s this course about?<\/h2>\n

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This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn\u2019t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working. Do bring in a project that\u2019s giving you agita. It\u2019ll be part of our practical problem-solving!<\/span><\/p>\n

What we cover:<\/span><\/p>\n

\u2022 Mining strategies<\/span><\/p>\n

\u2022 Concepting<\/span><\/p>\n

\u2022 Working with visuals<\/span><\/p>\n

\u2022 Elements of tone<\/span><\/p>\n

\u2022 A bit of editing and grammar where necessary!<\/span><\/p>\n

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Who should take this course?<\/h2>\n

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Junior to mid-level Copywriters for internal to external agencies.<\/p>\n

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Who will be teaching the course?<\/h2>\n

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Daisy Scott<\/h4>\n

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Creative Director<\/em><\/h4>\n

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Daisy Scott is an award-winning writer in commercial, educational and entertainment media. In advertising, she\u2019s worked on American Express, McDonald\u2019s, New England Conservatory, Alere, Ocean Spray, The Steppingstone Foundation, Boston Lyric Opera, Stride Rite, Hannaford, and alllllllll the banks that Bank of America used to be, among many, many, oh God so many others. She\u2019s written for the Emmy-winning children\u2019s public television series \u201cArthur\u201d and \u201cPeep,\u201d produced by WGBH, Boston. Her work has appeared on Discovery Channel, in the Boston Globe, in two travel anthologies, and on television in China.<\/p>\n

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Course Dates<\/strong><\/span><\/h3>\n

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JUN 28<\/strong>  \u2013  9:30am – 4:30pm<\/em><\/h4>\n

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Registration<\/strong><\/span><\/h3>\n

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MEMBER PRICE:<\/strong> $550<\/em>
\nNON-MEMBER PRICE:<\/strong> $640<\/em><\/h4>\n

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\nRegister Here<\/a><\/center><\/p>\n

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Location<\/strong><\/span><\/h3>\n

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Isobar<\/h4>\n

One South Station, Suite 300<\/p>\n

Boston, MA 02110<\/p>\n

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Questions? Contact Molly Sullivan<\/a><\/em><\/p>\n

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June 28, 2017<\/span>
This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn\u2019t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working.<\/p>\n","protected":false},"author":2,"featured_media":269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[10,1],"tags":[],"class_list":["post-488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-past","category-uncategorized","category-10","category-1","description-off"],"featured_image_src":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/11\/copywriting.png","featured_image_src_square":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/11\/copywriting.png","author_info":{"display_name":"The Ad Club","author_link":"https:\/\/events.theadclub.org\/pd\/author\/theadclub\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/comments?post=488"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media\/269"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media?parent=488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/categories?post=488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/tags?post=488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}