{"id":474,"date":"2016-12-19T16:07:33","date_gmt":"2016-12-19T16:07:33","guid":{"rendered":"https:\/\/theadclub.org\/pd\/?p=474"},"modified":"2017-12-06T20:26:52","modified_gmt":"2017-12-06T20:26:52","slug":"creative-concepts-spring-2017","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/pd\/2016\/12\/19\/creative-concepts-spring-2017\/","title":{"rendered":"Creative Concepts &#8211; Spring 2017"},"content":{"rendered":"<p>[vc_row margin_top=&#8221;-26&#8243; full_width=&#8221;true&#8221; padding_left=&#8221;40&#8243; padding_right=&#8221;40&#8243; type=&#8221;4&#8243; bg_position=&#8221;top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_cover=&#8221;false&#8221; bg_attachment=&#8221;false&#8221; padding_top=&#8221;40&#8243; padding_bottom=&#8221;40&#8243; parallax_speed=&#8221;0.1&#8243; margin_bottom=&#8221;40&#8243; bg_color=&#8221;#ff671f&#8221; bg_image=&#8221;https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/10\/officeOrangeGradient.jpg&#8221; enable_parallax=&#8221;false&#8221;][vc_column width=&#8221;1\/1&#8243;]<div class=\"gap\" style=\"line-height: 80px; height: 80px;\"><\/div>[vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">Creative Concepts<\/h1>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>[vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Spring 2017<\/span><\/h3>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 80px; height: 80px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<h2>What&#8217;s this course about?<\/h2>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 100%;border-top-width: 5px;\"><\/div><div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<p class=\"p1\"><span class=\"s1\">The industry has radically changed in the last five years. But what hasn\u2019t changed is the need to create the next big idea.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This 8-week course invites you to imagine what\u2019s next in the value exchange between people and brands. Whether you\u2019re a current Creative who wants to build your portfolio or someone who\u2019s thinking about becoming a Creative, this course will give you the opportunity to explore avenues of thought, technique, and execution to develop great ideas that belong in a portfolio.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Passionate and seasoned professionals will coach, critique, and collaborate with you as you explore ideas across different media with a singular purpose. You will have the chance to share your work as you develop your ideas for class assignments and your personal portfolio. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Classes meet once a week in the evening for two hours over a period of eight weeks. Here are a few of the topics we\u2019ll cover:<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">Understanding creative strategy and concepting<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">The Big Idea<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Thinking inside the box, thinking outside the box<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Making work that works<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Selling and presenting yourself and your ideas<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Addressing your clients\u2019 real business problems and goals<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Guest speakers will be invited to share their wisdom.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 40px; height: 40px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;]<div class=\"gap\" style=\"line-height: 30px; height: 30px;\"><\/div>[vc_column_text]<\/p>\n<h2 style=\"text-align: left;\">Who will be teaching the course?<\/h2>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 100%;border-top-width: 5px;\"><\/div>[\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 30px; height: 30px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;476&#8243; border_color=&#8221;grey&#8221; img_link_target=&#8221;_self&#8221; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">Greg Almeida<\/h4>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 40%;border-top-width: 5px;\"><\/div><div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><em>Executive Creative Director<\/em><\/h4>\n<h4 style=\"text-align: center;\"><strong>MMB<\/strong><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<p class=\"p1\"><span class=\"s1\">As a copywriter by trade, Greg has spent the majority of his adult life working at numerous agencies, both big and small. Prior to joining MMB, Greg was most recently an SVP, Creative Director at Arnold Worldwide, where he ran the Jack Daniel\u2019s, New Balance and the Boston Bruins accounts. Over the years he as also created award-winning work for Truth, Volvo, Hershey\u2019s, Staples, Fidelity, Jet Blue, Zappos and more.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Greg&#8217;s work has been recognized by the industry&#8217;s most prestigious creative shows, including Cannes, The One Show, the Emmys, Communication Arts, D&amp;AD, ANDY, Clio, the ADC, Webby&#8217;s, Graphis, Archive, FWA and TBS\u2019 now-defunct &#8220;TV&#8217;s Funniest Commercials of the Year.&#8221;<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Greg graduated with a BA from Boston College and a Masters Degree from Emerson College. He also has a love of comedy, a healthy sports obsession and a rather impressive Fantasy Baseball resume.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 50px; height: 50px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;475&#8243; border_color=&#8221;grey&#8221; img_link_target=&#8221;_self&#8221; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">Travis Robertson<\/h4>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 40%;border-top-width: 5px;\"><\/div><div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><em>Executive Creative Director<\/em><\/h4>\n<h4 style=\"text-align: center;\"><strong>MMB<\/strong><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<p class=\"p1\"><span class=\"s1\">Travis is an Art Director and designer by trade, with an odd and adventurous backstory. Prior to advertising, he had a variety of strange occupations: working as a child actor, vintage Vespa mechanic, cable guy, professional muay thai fighter, filmmaker, bartender and chef. He has a BA in Film Production from Emerson College, with graduate studies in Art Direction and Design from Portfolio Center.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">He has worked at a slew of shops in both Atlanta and Boston, most recently as an SVP Creative Director at Arnold, where he ran accounts like Jack Daniel&#8217;s, New Balance and The Boston Bruins. He has also created award-winning work for brands like Volvo, Unicef, Truth, Carnival, Southern Comfort, Burton, Guinness, Coca-Cola and others.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">His work has been honored by Cannes, The One Show, Clios, Emmys, FWA, D&amp;AD, Type Directors Club, ADC, Andy&#8217;s, Webby&#8217;s, Communication Arts, Graphis, Archive and is on exhibit in the permanent collection of the Cooper-Hewitt Museum of Art and Design.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1446237355321{padding: 15px !important;background-color: #ff671f !important;}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\"><strong>Course Dates<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text css=&#8221;.vc_custom_1484935744052{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\"><strong>MAR 30<\/strong><em>&nbsp; \u2013 &nbsp;6:00pm &#8211; 8:00pm<\/em><\/p>\n<div class=\"hr-thin\"><\/div>\n<p><strong>APR 06 &nbsp;<\/strong><em>\u2013 &nbsp;6:00pm &#8211; 8:00pm<\/em><\/p>\n<div class=\"hr-thin\"><\/div>\n<p><strong>APR 13<\/strong><em>&nbsp; \u2013 &nbsp;6:00pm &#8211; 8:00pm<\/em><\/p>\n<div class=\"hr-thin\"><\/div>\n<p><strong>APR 27<\/strong><em>&nbsp; \u2013 &nbsp;6:00pm &#8211; 8:00pm<\/em><\/p>\n<div class=\"hr-thin\"><\/div>\n<p><strong>MAY 04<\/strong><em>&nbsp; \u2013 &nbsp;6:00pm &#8211; 8:00pm<\/em><\/p>\n<div class=\"hr-thin\"><\/div>\n<p><strong>MAY 11<\/strong><em>&nbsp; \u2013 &nbsp;6:00pm &#8211; 8:00pm<\/em><\/p>\n<div class=\"hr-thin\"><\/div>\n<p><strong>MAY 18<\/strong><em>&nbsp; \u2013 &nbsp;6:00pm &#8211; 8:00pm<\/em><\/p>\n<div class=\"hr-thin\"><\/div>\n<p><strong>MAY 25<\/strong><em>&nbsp; \u2013 &nbsp;6:00pm &#8211; 8:00pm<\/em><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 50px; height: 50px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text css=&#8221;.vc_custom_1446236686704{padding: 15px !important;background-color: #ff671f !important;}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\"><strong>Registration<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1484938530088{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\"><strong>MEMBER PRICE:<\/strong> <em>$550<\/em><br \/>\n<strong>NON-MEMBER PRICE:<\/strong> <em>$695<\/em><\/h4>\n<p style=\"text-align: center;\"><div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>\n<p><center><br \/>\n<a class=\"btn btn-medium btn-grey btn-radius\" href=\"http:\/\/adclub.org\/event-2440763\">Register Here<\/a><\/center><\/p>\n<p style=\"text-align: center;\"><div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 50px; height: 50px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text css=&#8221;.vc_custom_1446218989260{padding: 15px !important;background-color: #ff671f !important;}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\"><strong>Location<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_gmaps link=&#8221;#E-8_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&#8221;][vc_column_text css=&#8221;.vc_custom_1484855917773{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\">MMB<\/h4>\n<p style=\"text-align: center;\">580 Harrison Ave #102,<\/p>\n<p style=\"text-align: center;\">Boston, MA 02118<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: center;\">Questions? <em>Contact <a href=\"mailto:molly@adclub.org\">Molly Sullivan<\/a><\/em><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"course-date\">March 30, 2017 &#8211; May 25, 2017<\/span><br \/>\n<span class=\"course-sold-out\">SOLD OUT<\/span><br \/>\nThis 8-week course invites you to imagine what\u2019s next in the value exchange between people and brands. Whether you\u2019re a current Creative who wants to build your portfolio or someone who\u2019s thinking about becoming a Creative, this course will give you the opportunity to explore avenues of thought, technique, and execution to develop great ideas that belong in a portfolio.<\/p>\n","protected":false},"author":2,"featured_media":270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false},"categories":[10],"tags":[],"class_list":["post-474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-past","category-10","description-off"],"featured_image_src":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/11\/creativeconcepts.png","featured_image_src_square":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/11\/creativeconcepts.png","author_info":{"display_name":"The Ad Club","author_link":"https:\/\/events.theadclub.org\/pd\/author\/theadclub\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/comments?post=474"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/474\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media\/270"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media?parent=474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/categories?post=474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/tags?post=474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}