{"id":454,"date":"2016-12-12T17:10:42","date_gmt":"2016-12-12T17:10:42","guid":{"rendered":"https:\/\/theadclub.org\/pd\/?p=454"},"modified":"2017-03-03T16:04:01","modified_gmt":"2017-03-03T16:04:01","slug":"developing-digital-marketing-strategies","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/pd\/2016\/12\/12\/developing-digital-marketing-strategies\/","title":{"rendered":"Developing Digital Marketing Strategies"},"content":{"rendered":"

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Developing Digital Marketing Strategies<\/h1>\n

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Winter 2017<\/span><\/h3>\n

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What’s this course about?<\/h2>\n

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In today\u2019s dynamic digital marketplace, it\u2019s not enough to build a strategy that only aligns a digital marketing channel with a business goal. Consumers \u2014 users of the digital technology we leverage for our campaigns \u2014 are savvier than ever, desiring information and experiences on-demand. And, they\u2019re empowering the choices for where they spend their time, effort, and money with research. They are growing increasingly skeptical of any branded content that may secretly try to sell them something.<\/span><\/p>\n

In this course, we\u2019ll explore a high-level overview of the strategic process, diving deeper into how the intersection of consumers and technology has created a shift in what target audiences now want, need, and expect. We\u2019ll also review the basics of user behavior and psychology as they pertain to the consumer journey, identifying marketing opportunities that create positive user experiences.<\/span><\/p>\n

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After this course, you will be able to:<\/span><\/p>\n