{"id":449,"date":"2016-12-10T17:24:25","date_gmt":"2016-12-10T17:24:25","guid":{"rendered":"https:\/\/theadclub.org\/pd\/?p=449"},"modified":"2017-01-26T20:11:54","modified_gmt":"2017-01-26T20:11:54","slug":"social-media-analytics-how-to-develop-measure-and-optimize-your-social-media-campaigns","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/pd\/2016\/12\/10\/social-media-analytics-how-to-develop-measure-and-optimize-your-social-media-campaigns\/","title":{"rendered":"Social Media Analytics: How to Develop, Measure and Optimize Your Social Media Campaigns"},"content":{"rendered":"

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Social Media Analytics:<\/h1>\n

How to Develop, Measure and Optimize Your Social Media Campaigns<\/h1>\n

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Winter 2017<\/span><\/h3>\n

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What’s this course about?<\/h2>\n

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At this point, you likely have a social media presence. You are creating content for your website but you may not have a real sense of how it is performing.  You are on multiple social platforms without a clear goal in mind. And to complicate matters, you are not entirely sure which metric to look at when evaluating performance.<\/span><\/p>\n

This class is designed to help you re-focus and simplify your digital marketing strategy through the lens of performance marketing.  We will also dive into the most under-utilized free analytics services that can be used to inform creation of your social media campaigns. It is broken up into two broad sections:<\/span><\/p>\n