{"id":427,"date":"2016-06-21T16:52:15","date_gmt":"2016-06-21T16:52:15","guid":{"rendered":"https:\/\/theadclub.org\/pd\/?p=427"},"modified":"2016-10-17T21:15:21","modified_gmt":"2016-10-17T21:15:21","slug":"intro-to-ux-design","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/pd\/2016\/06\/21\/intro-to-ux-design\/","title":{"rendered":"Introduction to User Experience (UX) Design"},"content":{"rendered":"<p>[vc_row margin_top=&#8221;-26&#8243; full_width=&#8221;true&#8221; padding_left=&#8221;40&#8243; padding_right=&#8221;40&#8243; type=&#8221;4&#8243; bg_position=&#8221;top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_cover=&#8221;false&#8221; bg_attachment=&#8221;false&#8221; padding_top=&#8221;40&#8243; padding_bottom=&#8221;40&#8243; parallax_speed=&#8221;0.1&#8243; margin_bottom=&#8221;40&#8243; bg_color=&#8221;#ff671f&#8221; bg_image=&#8221;https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/10\/officeOrangeGradient.jpg&#8221; enable_parallax=&#8221;false&#8221;][vc_column width=&#8221;1\/1&#8243;]<div class=\"gap\" style=\"line-height: 80px; height: 80px;\"><\/div>[vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">Introduction to User Experience (UX) Design<\/h1>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>[vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Fall\u00a02016<\/span><\/h3>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 80px; height: 80px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<h2>What&#8217;s this course about?<\/h2>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 100%;border-top-width: 5px;\"><\/div><div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]When people say they are experience designers \u2013\u00a0what are they talking about? Can we even take them seriously? Caleb Brown says we can and we should. We need more good experience designers, and you can become one.<\/p>\n<p>Experiences invariably occur whenever humans touch the world. Most experiences pop up unintentionally, but some are purposefully made. Creating these high-quality objects \u2013\u00a0which can be digital like a website or physical like a coffee shop \u2013 is a hard and exacting craft. Fortunately, experience design is not magic, its fundamentals can be learned, and practice makes you better.<\/p>\n<p>If you are an emerging experience designer, you can jumpstart your proficiency by taking this multi-session 12-hour course.\u00a0 In the course, you will participate in a carefully chosen series of fun, hands-on activities. The sequence is informed by 4 \u201cunavoidable\u201d questions of experience design: what are the needs and goals of all stakeholders? What feature can we invent that will address those needs and goals? How should that feature work? And finally, how might we execute the feature so everyone is satisfied?<\/p>\n<p>In order to answer those questions, you\u2019ll be introduced to structured processes and documents that can help you stay aligned and on track. We\u2019ll begin with sketches and paper prototypes and discuss the difference between resolution and fidelity. Journeymapping and focus sentences will help you frame problems properly and articulate potential obstacles. You\u2019ll create user stories derived from customer experience \u201cpinwheels\u201d. Your consumers will reveal themselves on \u201ctidal\u201d maps, and you\u2019ll visually describe the forces you will need to influence their behavior. Throughout, you and your lean team will be learning about constructive critique and collaborating on real projects. The course will culminate in a final \u201cplaybook\u201d of artifacts you take with you and will be proud to refer to at work&#8230;Regardless of what you design![\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 80px; height: 80px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<h2 style=\"text-align: left;\">Who should take this course?<\/h2>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 100%;border-top-width: 5px;\"><\/div><div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text]Visual designers, new user experience professionals, project managers, product people and producers. No particular prior training is necessary, just an open mind, a sense of humor and an eagerness to get things wrong.<\/p>\n<p><strong>Level:<\/strong> beginner \u2192 intermediate[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 40px; height: 40px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;]<div class=\"gap\" style=\"line-height: 30px; height: 30px;\"><\/div>[vc_column_text]<\/p>\n<h2 style=\"text-align: left;\">Who will be teaching the course?<\/h2>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 100%;border-top-width: 5px;\"><\/div>[\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 30px; height: 30px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;428&#8243; border_color=&#8221;grey&#8221; img_link_target=&#8221;_self&#8221; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">Caleb Brown<\/h4>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 40%;border-top-width: 5px;\"><\/div><div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><em>Boston, MA<\/em><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<p>Caleb Brown has been building human interfaces since 1997 and gets enthused about making stuff work better and feel good. A Harvard-trained biologist and an honors graduate of Brown University in art and religious studies, Caleb also received a printmaking degree from the Kyoto University of Art in Japan. These days Caleb cartoons for software, products and for himself. His clients include SolarCity, Progressive Insurance, New Balance, Del Monte Foods, Newman\u2019s Own and Fidelity Investments. He is based in the Boston area.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 60px; height: 60px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text css=&#8221;.vc_custom_1446237534349{padding: 30px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<section class=\"refund-policy section-pod\">\n<h4>Refund Policy<\/h4>\n<p>Plans change. We get it. But if you can&#8217;t make it to a course or workshop, please <a href=\"mailto:molly@adclub.org\"><span class=\"show-on-metro-boston\"> email us <\/span><\/a> at least 7 days before the scheduled event date. No refunds will be given after this timeframe.<\/p>\n<\/section>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1446237355321{padding: 15px !important;background-color: #ff671f !important;}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\"><strong>Course Dates<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text css=&#8221;.vc_custom_1466700114006{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\"><strong>SEP 28<\/strong><em>\u00a0 \u2013 \u00a01:00pm &#8211; 5:00pm<\/em><\/p>\n<div class=\"hr-thin\"><\/div>\n<p><strong>OCT 5<\/strong><em>\u00a0 \u2013 \u00a01:00pm &#8211; 5:00pm<\/em><\/p>\n<div class=\"hr-thin\"><\/div>\n<p><strong>OCT 12<\/strong><em>\u00a0 \u2013 \u00a01:00pm &#8211; 5:00pm<\/em><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 50px; height: 50px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text css=&#8221;.vc_custom_1446236686704{padding: 15px !important;background-color: #ff671f !important;}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\"><strong>Registration<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1466712531518{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\"><strong>MEMBER PRICE:<\/strong> <em>$595<\/em><br \/>\n<strong>NON-MEMBER PRICE:<\/strong> <em>$695<\/em><\/h4>\n<p style=\"text-align: center;\"><div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>\n<p><center><br \/>\n<a class=\"btn btn-medium btn-grey btn-radius\" href=\"http:\/\/adclub.org\/event-2275049\">Register Here<\/a><\/center><\/p>\n<p style=\"text-align: center;\"><div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 50px; height: 50px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_gmaps link=&#8221;#E-8_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&#8221;][vc_column_text css=&#8221;.vc_custom_1446218989260{padding: 15px !important;background-color: #ff671f !important;}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\"><strong>Location<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1474396442706{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\">Isobar<\/h4>\n<div style=\"text-align: center;\">One South Station<\/div>\n<div style=\"text-align: center;\">Suite 300<\/div>\n<div style=\"text-align: center;\">Boston, MA \u00a002110<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: center;\">Questions? <em>Contact <a href=\"mailto:molly@adclub.org\">Molly Sullivan<\/a><\/em><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"course-date\">September 28 &#8211; October 12, 2016<\/span><br \/>\nWhen people say they are experience designers \u2013 what are they talking about? Can we even take them seriously? Caleb Brown says we can and we should. We need more good experience designers, and you can become one.<\/p>\n","protected":false},"author":2,"featured_media":269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[10,1],"tags":[],"class_list":["post-427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-past","category-uncategorized","category-10","category-1","description-off"],"featured_image_src":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/11\/copywriting.png","featured_image_src_square":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/11\/copywriting.png","author_info":{"display_name":"The Ad Club","author_link":"https:\/\/events.theadclub.org\/pd\/author\/theadclub\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/comments?post=427"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/427\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media\/269"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media?parent=427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/categories?post=427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/tags?post=427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}