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Topics covered in this class include:<\/p>\n
This three-part class consists of both instructive and highly interactive formats where class participation and idea sharing will be expected. Cross-industry best practices will be shared as well as real-world case study scenarios. Light homework assignments will be provided to encourage engaged learning between classes.<\/p>\n
In the course, participants will learn from experienced, successful marketing\/brand strategists who\u2019ve been there and currently prepare members of their teams for career advancement.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
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Agency and client-side marketers with 3-5 years experience in account management and\/or marketing communications departments<\/p>\n
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Lisa is a 25-year veteran of marketing and advertising and has held leadership positions at various firms in Boston. Currently Senior Director of Marketing & Communications at Boston Children\u2019s Hospital, Lisa oversees brand and marketing communications, creative services and content strategy. After an extensive agency-side career Lisa has found her passion at Boston Children\u2019s, helping to ensure that the brand story for the best pediatric hospital in the world is known and understood by each and every family in search of the best care for their child. A native of the Boston area, Lisa is thrilled to have the privilege of working alongside best-in-class clinicians, scientists and researchers who are leading the advances that allow children with complex and rare conditions to live longer, more fulfilling lives. \u00a0Prior to her role at Boston Children\u2019s Hospital, Lisa was Managing Director at Boathouse where she led the account management team in addition to managing various client relationships. Before joining Boathouse, Lisa was a Partner at Accenture where she was the practice lead for the Insight and Strategy Group within Accenture Interactive. Before joining Accenture, Lisa worked for Hill Holliday for 10 years where she was most recently EVP\/Group Account Director, leading strategic marketing communications planning for several retail and healthcare clients. Across her career, Lisa has served as a trusted marketing partner to clients including Target, AT&T, CVS\/Health, Minute Clinic, Cigna Healthcare, Harvard Pilgrim Health Care, and Toys R Us. In addition to her current role at Boston Children\u2019s, Lisa enjoys spearheading talent development initiatives and team mentoring. She is also on the Board of Trustees for Crossroads for Kids, a 75-year old leadership and development program for under-resourced youths in the Boston area. Here, Lisa also serves as the marketing sub-committee chairperson. A graduate of UNC-Chapel Hill (sharing her campus years with Michael Jordan who went on to become a bit more famous than Lisa), Lisa lives on the South Shore with her husband and three sons.<\/p>\n
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Steve is a 27-year veteran of the marketing business and has been at Hill Holliday for 11+ years. \u00a0He currently runs several accounts at Hill \u2013 Great Wolf Lodge, Capella University and Harvard Pilgrim Health Care. \u00a0At Hill he also helped launch the award-winning America Runs on Dunkin\u2019<\/em>\u2122 campaign which, during his 8+ year account tenure, won honors across myriad creative and media categories. \u00a0Prior to Hill Holliday, Steve\u2019s agency experience includes working on Ocean Spray, TJ Maxx, BMW, and Boston\u2019s Institute of Contemporary Art accounts. \u00a0On the client side, he was responsible for Asia-Pacific marcom at Digital Equipment Corporation and was Brand Director at ecommerce startup Fairmarket. \u00a0Steve is the vice chairman of the Board of Directors for the World Ocean School charity and is a youth lacrosse coach. \u00a0A graduate of UVM, he lives in Hingham MA with his wife, Mary, and 2 kids \u2013 Robbie (15) and Lily (13).<\/p>\n [\/vc_column_text][\/vc_column_inner][\/vc_row_inner] [\/vc_column_text] [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_column_text]Barb Reilly is a Managing Director at Arnold Worldwide where she\u2019s worked for 17 years. During this time, she\u2019s managed a large group of accounts overseeing all marketing communications for John Frieda, Jergens, Curel, RBS\/Citizens Bank, Huntington Bank, Santander and Vertex Pharmaceuticals. She also led the charge for the much-talked-about JetBlue Airways for their first 2 years in operation. In addition, at Arnold and at Houston Effler Herstek Favat, Barb has worked on breakthrough campaigns for the anti-smoking businesses, starting with the Massachusetts Department of Public Health Anti-Smoking account, the FDA Anti-Tobacco business which then led to the Truth account win. \u00a0These \u201cMovement\u201d campaigns were some of the first of their kind in the country, and more importantly, have proven to reduce smoking rates and save lives.\u2028\u00a0\u2028She\u2019s worked on a variety of other brands throughout her career, such as Ocean Spray Cranberries, Gillette, Silk Soy Milk, Fairwinds Gourmet Coffee and Cadillac.\u00a0 \u00a0Barb also leads the agency\u2019s philanthropic efforts, \u201cArnold Gives Back\u201d, overseeing all charitable giving and pro bono work for organizations such as Make-A-Wish, City Year, Horizons For Homeless Children, Dana-Farber, Home Base, Climate Reality Project and Year Up.<\/p>\n Over the years, she and her team are the recipients of multiple awards including:<\/p>\n Emmy, EFFIES, Cannes Lion, Hatch Awards and Addys.<\/p>\n She\u2019s been Chairman of the Board of The Ad Club. She has guest taught at Babson College\u2019s Graduate School of Management and sits on the American Marketing Association\u2019s EFFIE Steering Committee. She is on the Board of Crescent Ridge Dairy, the American Heart Association\u2019s GO RED for Women and the Mass General Hospital\u2019s \u2018Mission Gratitude\u2019. \u00a0Barb was recently named in the list of Ad Club\u2019s \u201c Boston\u2019s Top 100 Most Admired Women\u201d and BBJ\u2019s Women of Influence.<\/p>\n She hails from Boston, but claims she lost the accent when she attended American University in DC. She came back up to Boston again to \u201cwork by day and attend school by night\u201d to pursue her B.S in Business Communications at Northeastern University. She\u2019s a proud wife and mom to two beautiful girls and the laziest yellow lab you\u2019ve ever met. In her spare time she is an avid skier and casual runner, swimmer, biker and golfer. She is most commonly heard saying, \u201cLife is good\u201d.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]Barb Reilly<\/h4>\n
Managing Partner\/Executive Director <\/em><\/h4>\n
Arnold Worldwide<\/strong><\/h4>\n
Refund Policy<\/h4>\n