{"id":369,"date":"2016-01-05T17:57:26","date_gmt":"2016-01-05T17:57:26","guid":{"rendered":"https:\/\/theadclub.org\/pd\/?p=369"},"modified":"2016-04-28T20:22:33","modified_gmt":"2016-04-28T20:22:33","slug":"designing-the-right-social-content","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/pd\/2016\/01\/05\/designing-the-right-social-content\/","title":{"rendered":"Designing The Right Social Content"},"content":{"rendered":"<p>[vc_row margin_top=&#8221;-26&#8243; full_width=&#8221;true&#8221; padding_left=&#8221;40&#8243; padding_right=&#8221;40&#8243; type=&#8221;4&#8243; bg_position=&#8221;top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_cover=&#8221;false&#8221; bg_attachment=&#8221;false&#8221; padding_top=&#8221;40&#8243; padding_bottom=&#8221;40&#8243; parallax_speed=&#8221;0.1&#8243; margin_bottom=&#8221;40&#8243; bg_color=&#8221;#ff671f&#8221; bg_image=&#8221;https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/10\/officeOrangeGradient.jpg&#8221; enable_parallax=&#8221;false&#8221;][vc_column width=&#8221;1\/1&#8243;]<div class=\"gap\" style=\"line-height: 80px; height: 80px;\"><\/div>[vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><strong>Designing The Right Social Content<\/strong><\/h1>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>[vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Spring\u00a02016<\/span><\/h3>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 80px; height: 80px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<h2>What&#8217;s this course about?<\/h2>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 100%;border-top-width: 5px;\"><\/div><div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]Once you understand how to build a social media and content strategy, it\u2019s essential that you populate it with the right content. Editorial longform, social content, and influencer networks can all help populate the system to keep it moving; understanding how to use different types of content to achieve your goals, and how to figure out what your brand has permission to talk about will ensure you see success.<\/p>\n<p>In this workshop, we\u2019ll discuss how to map out an approach for your brand that allows you to build a content roadmap, based on your brand\u2019s social and content strategy.<\/p>\n<p><span style=\"text-decoration: underline;\">Takeaways<\/span>:<\/p>\n<ul>\n<li>Ability to draft high-level strategic editorial calendar with appropriate themes<\/li>\n<li>Knowledge of how to deploy influencer programs to expand content reach<\/li>\n<li>Ability to design a branded digital content program<\/li>\n<li>Understanding of content types (longform, video, canvas, etc.) and how to strategically deploy them<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 80px; height: 80px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243; css=&#8221;.vc_custom_1446232636718{background-color: #ff671f !important;}&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: left;\">Who will be teaching the course?<\/h2>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 100%;border-top-width: 5px;\"><\/div><div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;371&#8243; border_color=&#8221;grey&#8221; img_link_target=&#8221;_self&#8221; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">Lydia Leavitt<\/h4>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 40%;border-top-width: 5px;\"><\/div><div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><em>Editorial &amp; Content Director, Social &amp; Content Systems<\/em><\/h4>\n<h4 style=\"text-align: center;\"><strong>Arnold\u00a0Worldwide<\/strong><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]<span style=\"font-weight: 400;\">Lydia is the Editorial &amp; Content Director on the Social &amp; Content Systems team at Arnold where she specializes in content strategy, editorial, creative content concepting, influencer and social strategy. With a background in journalism, she works to\u00a0<\/span><span style=\"font-weight: 400;\">create and package consumer content in social and marketing environments with clients like Pantene, CoverGirl, CenturyLink, Papa Johns and Qualcomm.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 60px; height: 60px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text css=&#8221;.vc_custom_1446237534349{padding: 30px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<section class=\"refund-policy section-pod\">\n<h4>Refund Policy<\/h4>\n<p>Plans change. We get it. But if you can&#8217;t make it to a course or workshop, please <a href=\"mailto:molly@adclub.org\"><span class=\"show-on-metro-boston\"> email us <\/span><\/a> at least 7 days before the scheduled event date. No refunds will be given after this timeframe.<\/p>\n<\/section>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1452615097157{padding: 15px !important;background-color: #ff671f !important;}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\"><strong>Course Date<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243; css=&#8221;.vc_custom_1446218497602{background-color: #ff671f !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1458740360555{padding: 15px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\"><strong>APR\u00a026<\/strong><em>\u00a0 \u2013 \u00a01:00pm &#8211; 5:00pm<\/em><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 50px; height: 50px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243; css=&#8221;.vc_custom_1446218497602{background-color: #ff671f !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1446236686704{padding: 15px !important;background-color: #ff671f !important;}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\"><strong>Registration<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1461874947246{padding: 15px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\"><strong>MEMBER PRICE:<\/strong> <em>$450<\/em><\/h4>\n<h4 style=\"text-align: center;\"><strong>NON-MEMBER PRICE:<\/strong> <em>$525<\/em><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 50px; height: 50px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243; css=&#8221;.vc_custom_1446218497602{background-color: #ff671f !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1446218989260{padding: 15px !important;background-color: #ff671f !important;}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\"><strong>Location<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_gmaps link=&#8221;#E-8_JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZ3d3cuZ29vZ2xlLmNvbSUyRm1hcHMlMkZlbWJlZCUzRnBiJTNEJTIxMW0xOCUyMTFtMTIlMjExbTMlMjExZDI5NDguMzk0MjI5ODQyOTcwNiUyMTJkLTcxLjA2MjAyMjA0OTQ4MjklMjEzZDQyLjM1NTQzNjk0MzI4NDkzJTIxMm0zJTIxMWYwJTIxMmYwJTIxM2YwJTIxM20yJTIxMWkxMDI0JTIxMmk3NjglMjE0ZjEzLjElMjEzbTMlMjExbTIlMjExczB4ODllMzdhMGUxZjBiM2MzOSUyNTNBMHhkOWRkZTk2YmM5YWM2ODVlJTIxMnNBcm5vbGQlMkJXb3JsZHdpZGUlMjE1ZTAlMjEzbTIlMjExc2VuJTIxMnN1cyUyMTR2MTQ1MjcxNTM0ODYyMCUyMiUyMHdpZHRoJTNEJTIyNjAwJTIyJTIwaGVpZ2h0JTNEJTIyNDUwJTIyJTIwZnJhbWVib3JkZXIlM0QlMjIwJTIyJTIwc3R5bGUlM0QlMjJib3JkZXIlM0EwJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF&#8221; size=&#8221;300&#8243;][vc_column_text css=&#8221;.vc_custom_1452715380448{padding: 15px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\"><strong>Arnold\u00a0Worldwide<\/strong><br \/>\n10 Summer Street<br \/>\nBoston, MA 02110<\/h4>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>[\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Questions? <em>Contact <a href=\"mailto:molly@adclub.org\">Molly Sullivan<\/a><\/em><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"course-date\">April 26, 2016<\/h3>\n<p>Once you understand how to build a social media and content strategy, it\u2019s essential that you populate it with the right content. <\/p>\n","protected":false},"author":2,"featured_media":272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[10,8,1],"tags":[],"class_list":["post-369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-past","category-spring-16","category-uncategorized","category-10","category-8","category-1","description-off"],"featured_image_src":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/11\/UX.png","featured_image_src_square":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/11\/UX.png","author_info":{"display_name":"The Ad Club","author_link":"https:\/\/events.theadclub.org\/pd\/author\/theadclub\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/comments?post=369"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media\/272"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media?parent=369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/categories?post=369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/tags?post=369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}