{"id":366,"date":"2016-01-01T15:52:40","date_gmt":"2016-01-01T15:52:40","guid":{"rendered":"https:\/\/theadclub.org\/pd\/?p=366"},"modified":"2016-03-08T20:32:01","modified_gmt":"2016-03-08T20:32:01","slug":"social-content-strategies-for-brands-building-the-right-foundation","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/pd\/2016\/01\/01\/social-content-strategies-for-brands-building-the-right-foundation\/","title":{"rendered":"Social &#038; Content Strategies For Brands: Building The Right Foundation"},"content":{"rendered":"<p>[vc_row margin_top=&#8221;-26&#8243; full_width=&#8221;true&#8221; padding_left=&#8221;40&#8243; padding_right=&#8221;40&#8243; type=&#8221;4&#8243; bg_position=&#8221;top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_cover=&#8221;false&#8221; bg_attachment=&#8221;false&#8221; padding_top=&#8221;40&#8243; padding_bottom=&#8221;40&#8243; parallax_speed=&#8221;0.1&#8243; margin_bottom=&#8221;40&#8243; bg_color=&#8221;#ff671f&#8221; bg_image=&#8221;https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/10\/officeOrangeGradient.jpg&#8221; enable_parallax=&#8221;false&#8221;][vc_column width=&#8221;1\/1&#8243;]<div class=\"gap\" style=\"line-height: 80px; height: 80px;\"><\/div>[vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><strong>Social &amp; Content Strategies For Brands: <\/strong><\/h1>\n<h1 style=\"text-align: center;\"><strong>Building The Right Foundation<\/strong><\/h1>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>[vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Winter 2016<\/span><\/h3>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 80px; height: 80px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<h2>What&#8217;s this course about?<\/h2>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 100%;border-top-width: 5px;\"><\/div><div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]In this workshop, we\u2019ll explore a common strategic framework that can lead to the development of the right social media and content strategy for your brand.<\/p>\n<p>By understanding how to marry consumer insights and platform demographics to your overarching brand position and broader marketing strategy, you can effectively turn content and its distribution through social media into a business driver.<\/p>\n<p><span style=\"text-decoration: underline;\">Takeaways<\/span>:<\/p>\n<ul>\n<li>Ability to build a social media strategy grid to identify brand opportunities<\/li>\n<li>Understanding of each platform from a business perspective<\/li>\n<li>Knowledge of digital audience behaviors for persona building<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 80px; height: 80px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243; css=&#8221;.vc_custom_1446232636718{background-color: #ff671f !important;}&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: left;\">Who will be teaching the course?<\/h2>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 100%;border-top-width: 5px;\"><\/div><div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;395&#8243; border_color=&#8221;grey&#8221; img_link_target=&#8221;_self&#8221; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">Josh Green<\/h4>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 40%;border-top-width: 5px;\"><\/div><div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">VP Director Social and Content Systems<\/h4>\n<h4 style=\"text-align: center;\"><strong>Arnold Worldwide<\/strong><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]Joshua Green is VP of Digital Strategy at Arnold. His experience includes developing consumer-facing online and mobile products and helping create the organizational changes to realize them.\u00a0He has designed near and future-states for customer service systems, created new products and editorial practices for content companies, run influencer and digital campaigns, and created and run original consumer research projects using custom-built research techniques.<\/p>\n<p>Josh holds a PhD in Media Studies from the Queensland University of Technology, having written 300-pages about Dawson&#8217;s Creek and Australian television. He is a big fan of home cooking and mass transit.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 60px; height: 60px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text css=&#8221;.vc_custom_1446237534349{padding: 30px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<section class=\"refund-policy section-pod\">\n<h4>Refund Policy<\/h4>\n<p>Plans change. We get it. But if you can&#8217;t make it to a course or workshop, please <a href=\"mailto:molly@adclub.org\"><span class=\"show-on-metro-boston\"> email us <\/span><\/a> at least 7 days before the scheduled event date. No refunds will be given after this timeframe.<\/p>\n<\/section>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1452612739333{padding: 15px !important;background-color: #ff671f !important;}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\"><strong>Course Date<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243; css=&#8221;.vc_custom_1446218497602{background-color: #ff671f !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1452612728993{padding: 15px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<h4><strong>MAR\u00a004<\/strong><em>\u00a0 \u2013 \u00a01:00pm &#8211; 5:00pm<\/em><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 50px; height: 50px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243; css=&#8221;.vc_custom_1446218497602{background-color: #ff671f !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1457108028760{padding: 15px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<h4><strong>MEMBER PRICE:<\/strong> <em>$450<\/em><br \/>\n<strong>NON-MEMBER PRICE:<\/strong> <em>$525<\/em><\/h4>\n<div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div><br \/>\n<a class=\"btn btn-medium btn-grey btn-radius\" href=\"http:\/\/adclub.org\/event-2141308\">Register Here<\/a><br \/>\n<div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1446236686704{padding: 15px !important;background-color: #ff671f !important;}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\"><strong>Registration<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"gap\" style=\"line-height: 50px; height: 50px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243; css=&#8221;.vc_custom_1446218497602{background-color: #ff671f !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1446218989260{padding: 15px !important;background-color: #ff671f !important;}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\"><strong>Location<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_gmaps link=&#8221;#E-8_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&#8221; size=&#8221;300&#8243;][vc_column_text css=&#8221;.vc_custom_1452715905354{padding: 15px !important;background-color: #f7f7f7 !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\"><strong>Arnold\u00a0Worldwide<\/strong><br \/>\n10 Summer Street<br \/>\nBoston, MA 02110<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]Questions? <em>Contact <a href=\"mailto:molly@adclub.org\">Molly Sullivan<\/a><\/em>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"course-date\">March 4, 2016<\/h3>\n<p>Explore a common strategic framework that can lead to the development of the right social media and content strategy for your brand.<\/p>\n","protected":false},"author":2,"featured_media":271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false},"categories":[10,8,1],"tags":[],"class_list":["post-366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-past","category-spring-16","category-uncategorized","category-10","category-8","category-1","description-off"],"featured_image_src":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/11\/socialmedia.png","featured_image_src_square":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/11\/socialmedia.png","author_info":{"display_name":"The Ad Club","author_link":"https:\/\/events.theadclub.org\/pd\/author\/theadclub\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/comments?post=366"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media\/271"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media?parent=366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/categories?post=366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/tags?post=366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}