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We\u2019ll discuss ways to think about problems from various angles, push solutions beyond the obvious and combine creativity with strategy to develop concepts that give birth to powerful, engaging, exciting ad like objects.<\/p>\n
Each class will provide a chance to share and discuss your work with your instructors and your peers, as well as perhaps hear from occasional guest speakers from related disciplines such as digital, and social.<\/p>\n
Classes meet once a week in the evening for two hours over a period of eight consecutive weeks. Themes that will be explored:<\/p>\n
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[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_column_text]Steve made a name in this business by immersing himself deeply in the subject at hand, from learning the nuances of over 60 beers even though he doesn\u2019t like beer, sitting in on customer service calls at\u00a0Zappos.com<\/span>, getting up at\u00a04am\u00a0to ride along with golf course superintendents to learning over 13 cultural nuances when he ran the Asia Pacific region for Hewlett-Packard.<\/p>\n Steve has helped shape relevant brands by being shaped by their relevant target.<\/p>\n He\u2019s increased market share and won awards for clients such as\u00a0Sam Adams, Society of Grownups,\u00a0Zappos.com<\/span>, Panera Bread, Olympus Cameras, Nextel, Boeri helmets, Eos Airlines, Fortune magazine, Levi\u2019s, Kia, HP and Nissan to name a few. He\u2019s also worked at tier 1 agencies like Mullen, Chiat Day and Hal Riney.<\/p>\n He and Michael started The Fantastical in 2012, but they have been a team for too many\u00a0years to count (okay 18) and have consistently\u00a0created a body of work known and respected by\u00a0an entire industry.<\/p>\n The only thing Steve can\u2019t write well are\u00a0Bios written in the third person. He\u2019s feels\u00a0like he\u2019s writing his obituary.<\/p>\n The end.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner] [\/vc_column_text] [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_column_text]Michael has helped shape strategy and creative, as well as the look and feel for global and regional brands for over two decades. He works to develop a deep understanding of his clients\u2019 brands, and he then uses that knowledge to drive creativity and innovation. Michael is truly a brand curator, uniquely balancing the modern brand-building world with the ever-changing modern digital world. This highly integrated brand-building approach allows him to comfortably work across all channels from digital, social, TV and print \u2014 and has helped establish and build enduring campaigns for many brands.<\/p>\n <\/p>\n Michael is both a leader and a doer, with extensive knowledge and experience across a multitude of categories. He\u2019s led work for Four Seasons Hotels & Resorts, Google, TripAdvisor, Timberland, Olympus cameras, \u201947 Brand, Sam Adams, Panera Bread, XM Satellite Radio,\u00a0The International Olympic Committee,\u00a0Fortune Magazine, JJill, The US Military,\u00a0NPR\/Car Talk, GM Credit Card,\u00a0Monster.com<\/span>, EOS Airlines,\u00a0Ad Council\u2019s National Buzzed Driving,\u00a0GM and Nextel.<\/p>\n <\/p>\n Michael has won multiple awards from every major show across all categories. Prior to co-founding the Fantastical,\u00a0Michael was SVP Creative Director\u00a0at Mullen Boston for over a decade.\u00a0He\u2019s also worked at McCann\u00a0San Francisco and Cramer Krasselt\u00a0in the Midwest.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]Michael Ancevic<\/h4>\n
Managing Partner \/ Chief Creative Officer<\/em><\/h4>\n
The Fantastical<\/h4>\n
Refund Policy<\/h4>\n