{"id":219,"date":"2016-02-01T19:23:21","date_gmt":"2016-02-01T19:23:21","guid":{"rendered":"https:\/\/theadclub.org\/pd\/?p=219"},"modified":"2016-03-22T20:05:06","modified_gmt":"2016-03-22T20:05:06","slug":"creative-concepts-winter-2016","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/pd\/2016\/02\/01\/creative-concepts-winter-2016\/","title":{"rendered":"Creative Concepts &#8211; Winter"},"content":{"rendered":"<p>[vc_row][vc_column width=&#8221;2\/3&#8243;]<div class=\"gap\" style=\"line-height: 70px; height: 70px;\"><\/div>[vc_column_text]<\/p>\n<h2>About This Course:<\/h2>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>\n<div class=\"hr-thin\"><\/div>\n<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text css=&#8221;.vc_custom_1446145930250{margin-top: 5px !important;}&#8221;]The bad news: Creativity isn\u2019t something you can learn. The good news: You don\u2019t need to learn it \u2013 you were born with it.<\/p>\n<p>Everyone has creativity inside them. What you <i>can<\/i> learn is how to flex your creative muscles harder, and more quickly separate good ideas from mediocre. And just like any other skill, the more you practice the better you get.<\/p>\n<p>This course provides an opportunity to do just that. We\u2019ll discuss ways to think about problems from various angles, push solutions beyond their obvious form, and combine creativity with strategy to develop concepts that support solid, insightful campaigns.<\/p>\n<p>Each class will provide a chance to share and discuss your work with your instructor and your peers, as well as hear from occasional guest speakers from related disciplines such as digital, social, and account management.<\/p>\n<p>Classes meet once a week in the evening for two hours over a period of eight consecutive weeks. Themes that will be explored:<\/p>\n<ul>\n<li>How to use a creative brief<\/li>\n<li>Concepting: Getting started and keeping it going<\/li>\n<li>Refining ideas into campaign concepts<\/li>\n<li>The power of collaboration<\/li>\n<li>Putting together a solid portfolio<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 60px; height: 60px;\"><\/div>[vc_column_text]<\/p>\n<h2>About The Instructor:<\/h2>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>\n<div class=\"hr-thin\"><\/div>\n<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;240&#8243; alignment=&#8221;center&#8221; border_color=&#8221;grey&#8221; img_link_target=&#8221;_self&#8221; img_size=&#8221;200&#215;200&#8243;]<div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>[vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><strong>Jim Bell<br \/>\n<\/strong><\/h4>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div><div class=\"hr-thin style-line accent-border-color\" style=\"width: 40%;border-top-width: 5px;\"><\/div><div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><em>Associate Creative Director<\/em><\/h4>\n<h4 style=\"text-align: center;\"><strong>Forge Worldwide<\/strong><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]Jim Bell has a hard time leaving things alone. And he doesn\u2019t see anything wrong with that.<\/p>\n<p>Over a 15-year career in some of Boston\u2019s finest ad agencies, this inability to be satisfied has driven him to create thoughtful, award-winning work for clients like Dunkin\u2019 Donuts, Spaulding Rehabilitation, John Hancock, Bank of America and McDonald\u2019s. He also rearranges his desk a lot.<\/p>\n<p>Not surprisingly, Jim messes with other people\u2019s stuff as well, overseeing creative as an ACD at Forge Worldwide, serving as a judge for award shows like the Addy\u2019s and Radio Mercury, and making his kids fix their homework.<\/p>\n<p>There is a good chance he\u2019s rewriting this bio right now.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"gap\" style=\"line-height: 70px; height: 70px;\"><\/div>[vc_column_text]<\/p>\n<h2>Dates:<\/h2>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>\n<div class=\"hr-thin\"><\/div>\n<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<h4><strong>FEB 1<\/strong> <em>6:00pm &#8211; 8:00pm<br \/>\n<\/em><strong>FEB 8<\/strong><em> 6:00pm &#8211; 8:00pm<br \/>\n<\/em><strong>FEB 22<\/strong><em> 6:00pm &#8211; 8:00pm<br \/>\n<\/em><strong>FEB 29<\/strong><em> 6:00pm &#8211; 8:00pm<br \/>\n<\/em><strong>MAR 7<\/strong> <em>6:00pm &#8211; 8:00pm<br \/>\n<\/em><strong>MAR 14<\/strong><em> 6:00pm &#8211; 8:00pm<br \/>\n<\/em><strong>MAR 21<\/strong><em> 6:00pm &#8211; 8:00pm<br \/>\n<\/em><strong>MAR 28<\/strong> 6:00pm &#8211; 8:00p<em>m<\/em><\/h4>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 30px; height: 30px;\"><\/div>[vc_column_text]<\/p>\n<h2>Tickets:<\/h2>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>\n<div class=\"hr-thin\"><\/div>\n<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<h4><strong>MEMBER PRICE:<\/strong> <em>$550<\/em><br \/>\n<strong>NON-MEMBER PRICE:<\/strong> <em>$695<\/em><\/h4>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>[vc_column_text]SOLD OUT[\/vc_column_text]<div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>[vc_column_text]<\/p>\n<h2>Location:<\/h2>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[\/vc_column_inner][\/vc_row_inner][vc_gmaps link=&#8221;#E-8_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&#8221; size=&#8221;300&#8243;]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[vc_column_text]<\/p>\n<h4><span style=\"color: #333333;\">Forge Worldwide<br \/>\n142 Berkeley Street<br \/>\nBoston, MA 02116<br \/>\n<\/span><\/h4>\n<p>[\/vc_column_text]<div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>[vc_column_text]<\/p>\n<h2>Questions:<\/h2>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;]<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>\n<div class=\"hr-thin\"><\/div>\n<div class=\"gap\" style=\"line-height: 10px; height: 10px;\"><\/div>[\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<h4><strong>CONTACT:<\/strong> <a href=\"mailto:molly@adclub.org\"><em>Molly Sullivan<\/em><\/a><\/h4>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;]<div class=\"gap\" style=\"line-height: 80px; height: 80px;\"><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"course-date\">February 1 &#8211; March 28, 2016<\/span><br \/>\n<span class=\"course-sold-out\">SOLD OUT<\/span><br \/>\nEveryone has creativity inside them. What you can learn is how to flex your creative muscles harder, and more quickly separate good ideas from mediocre. And just like any other skill, the more you practice the better you get.<\/p>\n","protected":false},"author":2,"featured_media":270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[13,10,7],"tags":[],"class_list":["post-219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative","category-past","category-winter-16","category-13","category-10","category-7","description-off"],"featured_image_src":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/11\/creativeconcepts.png","featured_image_src_square":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/11\/creativeconcepts.png","author_info":{"display_name":"The Ad Club","author_link":"https:\/\/events.theadclub.org\/pd\/author\/theadclub\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/comments?post=219"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media\/270"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media?parent=219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/categories?post=219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/tags?post=219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}