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[\/vc_column_text][vc_column_text css=”.vc_custom_1444142603660{margin-top: 5px !important;}”]In the past few years, marketing, advertising, customer service, and CRM have all been turned upside down by the introduction and meteoric growth of social media. In this course, we\u2019ll take a step back and look at the role social media plays in the lives of consumers, as well as its role in the building of brands. Then we\u2019ll assess a variety of models for organizing corporate teams to achieve success in social media \u2014 along with an exercise to assess, evaluate, & optimize your own team structure.[\/vc_column_text][vc_column_text css=”.vc_custom_1444142742194{margin-top: 30px !important;}”]<\/p>\n
[\/vc_column_text][vc_column_text css=”.vc_custom_1444142695938{margin-top: 5px !important;}”]Orli leads social marketing strategy at 360i. Over the past eight years, she has spearheaded the agency\u2019s social strategy for clients such as HBO, Target, and Pernod Ricard, working closely with 360i\u2019s activation teams in Social Marketing, Creative, Influencer Marketing, Search and Media. To Orli, curiosity means never being afraid to explore new places, new people and new ideas in order to fuel exciting journeys and arrive at the best destination, both in life and in work.<\/p>\n
Orli graduated from Brown University with a concentration in narrative and media theory, which has directly influenced her approach to uncovering insights, engaging consumers and telling stories in the social media space and elsewhere.<\/p>\n
Before joining 360i, Orli lived in Prague for a number of years teaching English and covering fashion and style for several local magazines. She entered the world of advertising as an interactive copywriter. In her free time she enjoys running, cooking, eating, Pinteresting and most of all spending time with her two children.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″]
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