{"id":205,"date":"2015-09-30T18:44:41","date_gmt":"2015-09-30T18:44:41","guid":{"rendered":"https:\/\/theadclub.org\/pd\/?p=205"},"modified":"2015-11-19T15:46:09","modified_gmt":"2015-11-19T15:46:09","slug":"creative-concepts-2","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/pd\/2015\/09\/30\/creative-concepts-2\/","title":{"rendered":"Creative Concepts: Winter 2016"},"content":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<h1><strong> <b>Creative Concepts<\/b><br \/>\n<\/strong><\/h1>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1445967065219{margin-top: 30px !important;}&#8221;]<\/p>\n<h3><strong><span style=\"color: #ff6633;\">DATE:<\/span><\/strong> <span style=\"color: #333333;\">8-week course will take place on: Monday, 2\/1, 2\/8, 2\/22, 2\/29, 3\/7, 3\/14, 3\/21, 3\/28<\/span><br \/>\n<strong><span style=\"color: #ff6633;\">INSTRUCTOR:<\/span><\/strong> <span style=\"color: #333333;\">Jim Bell, Associate Creative Director at Forge Worldwide<\/span><br \/>\n<strong><span style=\"color: #ff6633;\">AUDIENCE:<\/span><\/strong> Aspiring Copywriters and Art Directors in the early stages of their career<br \/>\n<span style=\"color: #ff6633;\"><strong>PRICE:<\/strong> <\/span><span style=\"color: #333333;\">$550 members \/\/ $695 non-members<br \/>\n<\/span><strong><span style=\"color: #ff6633;\">LOCATION:<\/span><\/strong> <span style=\"color: #333333;\">Forge Worldwide, 142 Berkeley Street, Boston<br \/>\n<\/span><strong><span style=\"color: #ff6633;\">CONTACT:<\/span><\/strong> Molly Sullivan: molly@adclub.org<\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1437065712567{margin-top: 30px !important;}&#8221;]<\/p>\n<h3><strong><span style=\"color: #ff6633;\">ABOUT THIS COURSE:<\/span><\/strong><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1443638592196{margin-top: 5px !important;}&#8221;]The bad news: Creativity isn\u2019t something you can learn.<\/p>\n<p>The good news: You don\u2019t need to learn it \u2013 you were born with it.<\/p>\n<p>Everyone has creativity inside them. What you <i>can<\/i> learn is how to flex your creative muscles harder, and more quickly separate good ideas from mediocre. And just like any other skill, the more you practice the better you get.<\/p>\n<p>This course provides an opportunity to do just that. We\u2019ll discuss ways to think about problems from various angles, push solutions beyond their obvious form, and combine creativity with strategy to develop concepts that support solid, insightful campaigns.<\/p>\n<p>Each class will provide a chance to share and discuss your work with your instructor and your peers, as well as hear from occasional guest speakers from related disciplines such as digital, social, and account management.<\/p>\n<p>Classes meet once a week in the evening for two hours over a period of eight consecutive weeks. Themes that will be explored:<\/p>\n<ul>\n<li>How to use a creative brief<\/li>\n<li>Concepting: Getting started and keeping it going<\/li>\n<li>Refining ideas into campaign concepts<\/li>\n<li>The power of collaboration<\/li>\n<li>Putting together a solid portfolio<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1437065719970{margin-top: 30px !important;}&#8221;]<\/p>\n<h3><strong><span style=\"color: #ff6633;\">ABOUT THIS INSTRUCTOR:<\/span><\/strong><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1443638623795{margin-top: 5px !important;}&#8221;]Jim Bell has a hard time leaving things alone. And he doesn\u2019t see anything wrong with that.<\/p>\n<p>Over a 15-year career in some of Boston\u2019s finest ad agencies, this inability to be satisfied has driven him to create thoughtful, award-winning work for clients like Dunkin\u2019 Donuts, Spaulding Rehabilitation, John Hancock, Bank of America and McDonald\u2019s. He also rearranges his desk a lot.<\/p>\n<p>Not surprisingly, Jim messes with other people\u2019s stuff as well, overseeing creative as an ACD at Forge Worldwide, serving as a judge for award shows like the Addy\u2019s and Radio Mercury, and making his kids fix their homework.<\/p>\n<p>There is a good chance he\u2019s rewriting this bio right now.[\/vc_column_text]<a href=\"http:\/\/adclub.org\/event-2079663\" class=\"btn-shortcode dt-btn-m dt-btn default-btn-color default-btn-hover-color default-btn-bg-color default-btn-bg-hover-color\" target=\"_blank\" id=\"dt-btn-1\"><span>Register Here<\/span><\/a>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"course-date\">February 1 &#8211; March 28, 2016<\/span><br \/>\nEveryone has creativity inside them. What you can learn is how to flex your creative muscles harder, and more quickly separate good ideas from mediocre. And just like any other skill, the more you practice the better you get.<\/p>\n","protected":false},"author":2,"featured_media":270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false},"categories":[1],"tags":[],"class_list":["post-205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-1","description-off"],"featured_image_src":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/11\/creativeconcepts.png","featured_image_src_square":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/11\/creativeconcepts.png","author_info":{"display_name":"The Ad Club","author_link":"https:\/\/events.theadclub.org\/pd\/author\/theadclub\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/comments?post=205"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media\/270"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media?parent=205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/categories?post=205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/tags?post=205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}