{"id":188,"date":"2015-07-16T16:12:28","date_gmt":"2015-07-16T16:12:28","guid":{"rendered":"https:\/\/theadclub.org\/pd\/?p=188"},"modified":"2016-08-22T15:09:09","modified_gmt":"2016-08-22T15:09:09","slug":"building-a-strong-media-plan-finding-the-right-balance-between-traditional-digital","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/pd\/2015\/07\/16\/building-a-strong-media-plan-finding-the-right-balance-between-traditional-digital\/","title":{"rendered":"Building a Strong Media Plan: Finding the Right Balance Between Traditional & Digital"},"content":{"rendered":"

[vc_row][vc_column width=”1\/1″][vc_column_text]<\/p>\n

Building a
\nStrong Media Plan:
\nFinding the Right
\nBalance Between
\nTraditional & Digital<\/h1>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1437065831258{margin-top: 30px !important;}”]<\/p>\n

DATE:<\/span>\u00a0 October 7\u00a0\/\/ 9:00am-4:00pm<\/span>
\nINSTRUCTOR: \u00a0<\/span>Debbie Haggerty, Founder & Owner of Mediaworks
\n<\/span>AUDIENCE:<\/span>\u00a0Anyone interested in learning about the latest trends in print, broadcast & digital
\nPRICE:\u00a0\u00a0<\/span>$550 members \/\/ $640 non-members
\n<\/span>LOCATION:<\/span>\u00a0TBD, Boston
\n<\/span>CONTACT:<\/span>\u00a0Molly Sullivan: molly@adclub.org<\/h3>\n

[\/vc_column_text][vc_single_image image=”196″ border_color=”grey” img_link_target=”_blank” img_size=”full” css=”.vc_custom_1437066354443{margin-top: 30px !important;}” img_link=”http:\/\/adclub.org\/event-1994717″][vc_column_text css=”.vc_custom_1437065839289{margin-top: 30px !important;}”]<\/p>\n

ABOUT THIS COURSE:<\/span><\/strong><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1439230434899{margin-top: 5px !important;}”]Technology has made media one of the most dynamic fields in advertising today. With an ever expanding number of digital options, traditional media are under increasing scrutiny to justify their place on the plan. In this class we will explore the foundations for building a strong media plan and review the current spectrum of media options including programmatic and RTB (real-time bidding).<\/p>\n

We will also plant challenges to elicit from the group defensible points of view for a variety of media solutions.<\/p>\n

This hands-on class will explore the following topic areas:<\/p>\n

    \n
  • \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Architecture – building blocks of an on-strategy media plan<\/li>\n
  • \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0The Tools – what you need to know about traditional and digital media today<\/li>\n
  • \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Case Study – shining examples of media at work<\/li>\n
  • \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Engage\/Build – Problem solve with current Client challenges<\/li>\n<\/ul>\n

    This course is for you if you are a Client or Agency Account Executive with oversight for media planning, or if you are new to media and seeking a solid overview of process, options and inspiring examples of successful media plans.[\/vc_column_text][vc_column_text css=”.vc_custom_1437576031847{margin-top: 30px !important;}”]<\/p>\n

    ABOUT THIS INSTRUCTOR:<\/span><\/strong><\/h3>\n

    [\/vc_column_text][vc_column_text css=”.vc_custom_1437062652898{margin-top: 5px !important;}”]Debbie Haggerty caught the Advertising bug in 1986 at her first job out of college working for NW Ayer, then a top 10 New York Ad Agency. In the 25+ years since, she has remained fascinated by the ever-changing media landscape and relishes the opportunities to develop recommendations that bring an advertiser\u2019s message to the right consumers, in a compelling way, for the right price. In 2000, Debbie had the opportunity to start her own media Agency, Mediaworks. For the past 14 years, Debbie\u2019s team has become valued members of their Clients and partners\u2019 marketing department.<\/p>\n

    [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

    OCTOBER 7, 2015<\/span>
    \nWith an ever expanding number of digital options, traditional media are under increasing scrutiny to justify their place on the plan.<\/p>\n","protected":false},"author":2,"featured_media":437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false},"categories":[4,6,11,10],"tags":[],"class_list":["post-188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-class","category-fall-15","category-media","category-past","category-4","category-6","category-11","category-10","description-off"],"featured_image_src":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2016\/08\/brief.png","featured_image_src_square":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2016\/08\/brief.png","author_info":{"display_name":"The Ad Club","author_link":"https:\/\/events.theadclub.org\/pd\/author\/theadclub\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/comments?post=188"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/188\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media\/437"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media?parent=188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/categories?post=188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/tags?post=188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}