{"id":106,"date":"2014-09-29T00:00:55","date_gmt":"2014-09-29T00:00:55","guid":{"rendered":"https:\/\/theadclub.org\/pd\/?p=106"},"modified":"2015-11-20T15:34:34","modified_gmt":"2015-11-20T15:34:34","slug":"creative-concepts","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/pd\/2014\/09\/29\/creative-concepts\/","title":{"rendered":"Creative Concepts"},"content":{"rendered":"

[vc_row][vc_column width=”1\/1″][vc_column_text]<\/p>\n

What’s the Big Idea?
\nCreative Concepts
\nfor Aspiring Copywriters
\n& Art Directors<\/strong><\/h1>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1437065704447{margin-top: 30px !important;}”]<\/p>\n

DATE:<\/span><\/strong>\u00a0 September 15, 22, 29, October 6, 13, 20, 27, November 3 \/\/ 6:00pm-8:00pm<\/span>
\nINSTRUCTOR:<\/span><\/strong>\u00a0 Timothy Parcell, Associate Creative Director at SapientNitro<\/span>
\nAUDIENCE:<\/span><\/strong>\u00a0Aspiring Copywriters and Art Directors in the early stages of their career
\nPRICE:<\/strong>\u00a0\u00a0<\/span>$550 members \/\/ $695 non-members
\n<\/span>LOCATION:<\/span><\/strong>\u00a0SapientNitro,\u00a0131\u00a0Dartmouth St.,\u00a0Boston
\n<\/span>CONTACT:<\/span><\/strong>\u00a0Molly Sullivan: molly@adclub.org<\/h3>\n

[\/vc_column_text][vc_single_image image=”196″ border_color=”grey” img_link_target=”_blank” img_size=”full” img_link=”http:\/\/adclub.org\/event-1953566″ css=”.vc_custom_1437065729364{margin-top: 30px !important;}”][vc_column_text css=”.vc_custom_1437065712567{margin-top: 30px !important;}”]<\/p>\n

ABOUT THIS COURSE:<\/span><\/strong><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1427128078057{margin-top: 5px !important;}”]<\/p>\n

Luck favors the prepared. Join us for eight weeks as we explore how asking the right questions, sketching early and telling great stories changes worlds and redefines brands.<\/span><\/div>\n
\u00a0<\/span><\/div>\n
This course provides an opportunity to discover new ways to solve problems and bring clarity to your portfolio and presentation. Experienced pros will teach, coach, and critique your work as you explore your ideas across different media.<\/span><\/div>\n
\u00a0<\/span><\/div>\n
Each week, students will hear from guest speakers in strategy and creative as they share their firsthand experience, highlighting campaigns and work for national and global brands. Students will also have the chance to share their work with these seasoned professionals as they work on both their personal portfolios and class assignments.<\/span><\/div>\n
\u00a0<\/span><\/div>\n
Classes meet once a week in the evening for two hours over a period of eight consecutive weeks. Themes that will be explored:<\/span><\/div>\n
\n
    \n
  • Understanding creative strategy and concepting<\/li>\n
  • The Big Idea<\/li>\n
  • Creating strategies and concepts<\/li>\n
  • Thinking inside the box, thinking outside the box<\/li>\n
  • Selling and presenting yourself and your ideas<\/li>\n
  • Addressing your clients’ real business problems<\/li>\n<\/ul>\n<\/div>\n

    [\/vc_column_text][vc_column_text css=”.vc_custom_1437065719970{margin-top: 30px !important;}”]<\/p>\n

    ABOUT THIS INSTRUCTOR:<\/span><\/strong><\/h3>\n

    [\/vc_column_text][vc_column_text css=”.vc_custom_1427128210742{margin-top: 5px !important;}”]Timothy Parcell is a comic book geek with an Associate Creative Director title at SapientNitro, where he has led creative efforts for Citizen\u2019s Bank, Travelers Insurance, Dunkin\u2019 Donuts, and LeBron James. He has helped shape brands and craft new experiences that matter to customers and clients. Previously, he worked at Mullen, where he created award-winning digital experiences for Olympus, Timberland Pro, and New England Aquarium. And somehow he still finds time to run and watch cartoons.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

    September 15 – November 3, 2015<\/span>
    \nLuck favors the prepared. Join us for eight weeks as we explore how asking the right questions, sketching early and telling great stories changes worlds and redefines brands.<\/p>\n","protected":false},"author":2,"featured_media":270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"class_list":["post-106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-1","description-off"],"featured_image_src":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/11\/creativeconcepts.png","featured_image_src_square":"https:\/\/events.theadclub.org\/pd\/wp-content\/uploads\/sites\/35\/2015\/11\/creativeconcepts.png","author_info":{"display_name":"The Ad Club","author_link":"https:\/\/events.theadclub.org\/pd\/author\/theadclub\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/comments?post=106"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/posts\/106\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media\/270"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/media?parent=106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/categories?post=106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/pd\/wp-json\/wp\/v2\/tags?post=106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}