{"id":303,"date":"2016-09-16T18:23:25","date_gmt":"2016-09-16T18:23:25","guid":{"rendered":"https:\/\/theadclub.org\/theadclub-2\/?p=303"},"modified":"2016-09-16T19:00:04","modified_gmt":"2016-09-16T19:00:04","slug":"activation-around-a-brand-milestone-key-event-or-product-launch","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/mid2018\/2016\/09\/16\/activation-around-a-brand-milestone-key-event-or-product-launch\/","title":{"rendered":"Activation Around a Brand Milestone, Key Event, or Product Launch"},"content":{"rendered":"<div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-12 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h4 style=\"text-align: center;\"><span style=\"color: #999999;\">The 2016 Maven Awards<\/span><\/h4>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">Activation Around a Brande Milestone, Key Event, or Product Launch<\/span><\/h2>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n<div class=\"hr-thin style-line\" style=\"width: 50%;\"><\/div>\n<div class=\"gap\" style=\"line-height: 15px; height: 15px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3 style=\"text-align: center;\"><span style=\"color: #ff6600;\"><strong>PGR Media<\/strong>\u00a0for\u00a0Keds<\/span><\/h3>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-3 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<a href=\"http:\/\/www.pgrmedia.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/events.theadclub.org\/mid2018\/wp-content\/uploads\/sites\/61\/2016\/09\/pgr_media-maven.jpg\" class=\" vc_box_border_grey attachment-medium\" alt=\"\" srcset=\"https:\/\/events.theadclub.org\/mid2018\/wp-content\/uploads\/sites\/61\/2016\/09\/pgr_media-maven.jpg 300w, https:\/\/events.theadclub.org\/mid2018\/wp-content\/uploads\/sites\/61\/2016\/09\/pgr_media-maven-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-9 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_video_widget wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\"><div class=\"wpb_video_wrapper\"><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/0rGXoonJwX0?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n\t\t<\/div> \n\t<\/div>\n<div class=\"gap\" style=\"line-height: 15px; height: 15px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<p class=\"p1\">Keds partnered with Refinery29 to form the \u201cKeds Collective\u201d \u2013 a group of strong and powerful female celebrities to act as brand spokeswomen throughout the year and star in brand creative. This curated roster of influencers is from a range of backgrounds, including female entrepreneurs, musicians, digitally-native fashion influencers and makers.<span class=\"Apple-converted-space\">\u00a0 <\/span>The stars are ideal spokeswomen because they\u2019re all creative entrepreneurs who believe in female empowerment and are hardcore fans of the brand.<\/p>\n<p class=\"p1\">On February 10th in NYC, Keds celebrated their 100th anniversary by throwing a high profile part during NYFW, serving to honor the brand\u2019s heritage and to spotlight its impact and longevity within fashion.<\/p>\n<p class=\"p1\">This event, hosted by the new Keds Collective, included a performance by Ciara and DJ set by Harley Viera-Newton. Activations included a 50\u2019 historical timeline, hand crafted shoe chandeliers, pedestals showcasing shoes for the new Spring collection, an insta-print photo booth, custom refreshments, and a custom studio where guests received a custom pair of Keds in the illustration of their choice, all done by hand. Key editors &amp; press were invited to celebrate &amp; cover the event<\/p>\n<p class=\"p1\">Talent starred in key seasonal creative that appeared in print, outdoor, &amp; online campaigns, which were co-produced by Keds and R29 to celebrate the anniversary. The event was supported digitally through over 10 pieces of custom content on Refinery29. PGR also negotiated over 50% in added value media impressions to continue momentum gained after the event<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The 2016 Maven Awards Activation Around a Brande Milestone, Key Event, or Product Launch PGR Media\u00a0for\u00a0Keds Keds partnered with Refinery29 to form the \u201cKeds Collective\u201d \u2013 a group of strong and powerful female celebrities to act as brand spokeswomen throughout the year and star in brand creative. This curated roster of influencers is from a&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-303","post","type-post","status-publish","format-standard","hentry","category-winner"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"The Ad Club","author_link":"https:\/\/events.theadclub.org\/mid2018\/author\/theadclub\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/mid2018\/wp-json\/wp\/v2\/posts\/303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/mid2018\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/mid2018\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2018\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2018\/wp-json\/wp\/v2\/comments?post=303"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/mid2018\/wp-json\/wp\/v2\/posts\/303\/revisions"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/mid2018\/wp-json\/wp\/v2\/media?parent=303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2018\/wp-json\/wp\/v2\/categories?post=303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2018\/wp-json\/wp\/v2\/tags?post=303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}