{"id":959,"date":"2018-10-11T19:48:31","date_gmt":"2018-10-11T19:48:31","guid":{"rendered":"https:\/\/theadclub.org\/mid2018\/?page_id=959"},"modified":"2018-10-15T17:50:20","modified_gmt":"2018-10-15T17:50:20","slug":"agenda-3","status":"publish","type":"page","link":"https:\/\/events.theadclub.org\/mid2018\/agenda-3\/","title":{"rendered":"Agenda"},"content":{"rendered":"
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11:00 Registration<\/b><\/span><\/p>\n

11:45 Lunch<\/b><\/span><\/p>\n

12:15 Welcome Remarks<\/b><\/span><\/p>\n

Kathy Kiely, President, The Ad Club<\/b><\/span><\/p>\n

12:30 Shake it Up or Blow it Up?<\/b><\/span><\/p>\n

Geoff Tuff, Management Consultant, Author, Speaker, Deloitte<\/b><\/span>
\nGeoff has spent over 25 years consulting to some of the world\u2019s top companies on growth, innovation and adapting to change. Detonate<\/span>, his new book, is a practical, empowering and entertaining survival guide for organizations trying to navigate this era of accelerated change and disruption. He\u2019ll share some insights on how to survive and thrive, starting with blowing up the playbooks.<\/span><\/p>\n

1:00 In Your Face
\n<\/b><\/span> Some things that you see, hear, or experience just stop you in your tracks. Here are three examples that ignite an immediate response, are impossible to ignore, and are designed for sharing.
\n<\/b>           <\/span>Netflix<\/b> | <\/b><\/span>Laurel Boyd, SVP, Director of R+D Labs, MullenLowe Mediahub<\/b><\/span><\/p>\n

          <\/span>Movember<\/b> | <\/b><\/span>Gogi Gupta, Founder, Gupta Media<\/b><\/span><\/p>\n

          <\/span>Blood on Your Hands <\/b>| <\/b><\/span>Ryan Raulie, Creative Director and Designer<\/b><\/span><\/p>\n

1:35 Maven Award: Creativity<\/b><\/span><\/p>\n

1:40 Everyone Loves an Underdog
\n<\/b><\/span> Ivonne Kinser, Director of Digital Marketing, Avocados From Mexico
\n<\/b> The toughest competition actually goes on between plays at the Superbowl. Most of these players are big industries and big-budget brands, yet for the past four seasons, produce has vaulted to top of mind status. Avocados From Mexico has managed to stand out in some very tough competition by being agile, innovative, and scrappy. Ivonne will share its recipe for success- and also what goes best with guacamole.<\/span>
\n2:00 Maven Award: Results<\/b> <\/span><\/p>\n

2:05 The Game Changer: Blockchain
\n<\/b><\/span> Ramsey McGrory, Chief Revenue Officer, Mediaocean
\n<\/b> The newest technology on the scene today has the potential to completely transform the advertising and media industry. The potential benefits of a digital marketplace that is transparent and secure will have far reaching impact. Ramsey is here to give us a progress report on the real opportunities today and the promise 2019 holds.<\/span><\/p>\n

2:30 Hey, Alexa
\n<\/b><\/span> Timothy Parcell, Group Creative Director, Experience Design, Allen & Gerritsen
\n<\/b> Whether you are asking for yourself or for a friend, the future is all about voice AI. Voice technology is transforming marketing and our lives. Brands like First Citizens Bank are scoring points with first-time home buyers by employing voice technology to provide useful information, setting themselves apart from the competition.<\/span>
\n2:45 Maven Award: Innovation  <\/span><\/b><\/span><\/p>\n

2:50 Sponsored Content: Outfront Media
\n<\/b><\/span> Jason Kuperman, SVP & Chief Product Experience Officer, OUTFRONT<\/b><\/span><\/p>\n

3:00 Coffee Break
\n3:40 Sponsored Content: Weber Shandwick
\n<\/b><\/span> Ian Cohen, Global Executive Producer & President, Content Creation<\/b><\/span><\/p>\n

3:45 Fan Passion
\n<\/b><\/span>At the heart of every team are the fans connecting with the sports and athletes they love.  <\/span><\/span><\/p>\n

          <\/span>Sports & Gaming Intersect<\/b> | <\/b><\/span>Patrick Cassidy, Global Director of Consumer Marketing, New Balance<\/b><\/span><\/p>\n

          <\/span>Blowing Stuff Up: Battle Cars Live<\/b> | <\/b><\/span>Shawn O\u2019Meara, Senior Director, Twitch<\/b><\/span><\/p>\n

          <\/span>The Season is Never Over<\/b> | <\/b><\/span>Michael Shonkoff, VP Brand and Sports Marketing, Draftkings<\/b><\/span><\/p>\n

4:15 Maven Award: Engagement<\/b><\/span><\/p>\n

4:20 What Makes an Ad Worth Watching?
\n<\/b><\/span> Nora Johnsmeyer, Video Strategy Lead, Google
\n<\/b> There\u2019s only one way to understand how to create more compelling, unskippable video content and that is to experiment. Nora will showcase the results of Google\u2019s latest experiments on how brands should be thinking about their digital video creative development process.<\/span><\/p>\n

4:35 Soundtrack for an Era: Echoes of Vietnam
\n<\/b><\/span> Audra Curran, VP, Group Account Director, Account Management, GroupeConnect<\/b>
\n<\/b><\/span> Songs from the past can stir powerful memories. And the power of music can help a new generation experience a defining moment in history. As part of Bank of America\u2019s corporate responsibility program, an online streaming audio and video experience introduced millennials to perspectives on Vietnam and relevant social issues.<\/span><\/p>\n

4:50 Maven Award: Change for Good <\/b><\/span><\/p>\n

5:00 Cocktails and Networking<\/span> <\/b><\/span><\/p>\n\n\t\t<\/div> \n\t<\/div> \n

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11:00 Registration 11:45 Lunch 12:15 Welcome Remarks Kathy Kiely, President, The Ad Club 12:30 Shake it Up or Blow it Up? Geoff Tuff, Management Consultant, Author, Speaker, Deloitte Geoff has spent over 25 years consulting to some of the world\u2019s top companies on growth, innovation and adapting to change. Detonate, his new book, is a…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-959","page","type-page","status-publish","hentry"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/mid2018\/wp-json\/wp\/v2\/pages\/959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/mid2018\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/events.theadclub.org\/mid2018\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2018\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2018\/wp-json\/wp\/v2\/comments?post=959"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/mid2018\/wp-json\/wp\/v2\/pages\/959\/revisions"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/mid2018\/wp-json\/wp\/v2\/media?parent=959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}