{"id":523,"date":"2017-09-26T19:29:11","date_gmt":"2017-09-26T19:29:11","guid":{"rendered":"https:\/\/theadclub.org\/mid2017\/?p=523"},"modified":"2017-10-16T21:23:38","modified_gmt":"2017-10-16T21:23:38","slug":"calder-steve-2","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/mid2017\/2017\/09\/26\/calder-steve-2\/","title":{"rendered":"Steve Calder"},"content":{"rendered":"<div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-12 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"stripe stripe-style-4\" style=\"background-color: #ffffff;background-position: bottom;background-repeat: no-repeat;background-attachment: scroll;background-size: auto;padding-top: 40px;padding-bottom: 40px;margin-top: 0px;margin-bottom: 0px\"><div class=\"wpb_row wf-container\" style=\"\" >\n\t<div class=\"vc_col-sm-12 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h1 style=\"text-align: center;\"><span style=\"color: #ff6633;\">Steve Calder<\/span><\/h1>\n<h4 style=\"text-align: center;\"><span style=\"color: #ff6633;\">Senior Director, Media and Digital Marketing,<\/span><\/h4>\n<h4 style=\"text-align: center;\"><span style=\"color: #ff6633;\">HP<\/span><\/h4>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-3 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/events.theadclub.org\/mid2017\/wp-content\/uploads\/sites\/55\/2017\/09\/steve_calder-300x300.jpg\" class=\" vc_box_border_grey attachment-medium\" alt=\"\" srcset=\"https:\/\/events.theadclub.org\/mid2017\/wp-content\/uploads\/sites\/55\/2017\/09\/steve_calder-300x300.jpg 300w, https:\/\/events.theadclub.org\/mid2017\/wp-content\/uploads\/sites\/55\/2017\/09\/steve_calder-150x150.jpg 150w, https:\/\/events.theadclub.org\/mid2017\/wp-content\/uploads\/sites\/55\/2017\/09\/steve_calder.jpg 450w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-9 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_video_widget wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\"><div class=\"wpb_video_wrapper\"><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/h3yxLedy90o?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n\t\t<\/div> \n\t<\/div>\n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h2><span style=\"color: #ff6633;\">About Steve Calder<\/span><\/h2>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\tAs Senior Director of Media, Steve oversees a reinvigorated media services and marketing team for HP Americas, which includes the U.S., Canada and Latin America. In this leadership role, he works with regional campaign marketing teams on digital transformation for HP\u2019s industry-best printers and personal systems portfolios. This laser-sharp focus on optimizing campaigns means Steve rolls up his sleeves to play equal parts strategic leader, campaign creative master and digital educator.<\/p>\n<p>Most recently, Steve led media strategy to promote HP\u2019s print security leadership, including global campaign \u201cThe Wolf.\u201d The Wolf and The Wolf: The Hunt Continues web series, starring the award-winning actor, Christian Slater, highlights how corporate networks can be hacked and what companies must do to protect themselves. Steve also drove media activation of HP\u2019s partnership with Disney to relaunch \u201cClub Mickey Mouse,\u201d an always-on digital- and social-first variety program. The program enables HP to introduce printing to an entire generation who likely haven\u2019t experience the joy of print.<\/p>\n<p>Previously, Steve served as Chief Media Officer at Mullen, where he conceived of and led the agency\u2019s Mediahub practice, a powerful integrated resource across the disciplines of media strategy, negotiation, analytics, digital, sports and entertainment marketing.&nbsp; Before Mullen, Steve served as Managing Director for AKQA San Francisco.&nbsp; While there he played an active role in transforming the agency into a leading digitally focused global company. Steve began his career in New York, serving in leadership roles for global agencies Benton &amp; Bowles and Publicis, managing blue chip assignments including British Airways and Procter &amp; Gamble.<br \/>\nSteve has been an active speaker over the years, including events such as ANA Conferences, Ad:Tech, and the Ad Club Symposium. Steve has an MBA from the University of Connecticut and a BA from Hamilton College.\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Senior Director, Media and Digital Marketing, HP<\/p>\n","protected":false},"author":2,"featured_media":524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-speaker-2017"],"featured_image_src":"https:\/\/events.theadclub.org\/mid2017\/wp-content\/uploads\/sites\/55\/2017\/09\/steve_calder.jpg","featured_image_src_square":"https:\/\/events.theadclub.org\/mid2017\/wp-content\/uploads\/sites\/55\/2017\/09\/steve_calder.jpg","author_info":{"display_name":"The Ad Club","author_link":"https:\/\/events.theadclub.org\/mid2017\/author\/theadclub\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/mid2017\/wp-json\/wp\/v2\/posts\/523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/mid2017\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/mid2017\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2017\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2017\/wp-json\/wp\/v2\/comments?post=523"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/mid2017\/wp-json\/wp\/v2\/posts\/523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2017\/wp-json\/wp\/v2\/media\/524"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/mid2017\/wp-json\/wp\/v2\/media?parent=523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2017\/wp-json\/wp\/v2\/categories?post=523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2017\/wp-json\/wp\/v2\/tags?post=523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}