{"id":423,"date":"2017-08-09T18:06:35","date_gmt":"2017-08-09T18:06:35","guid":{"rendered":"https:\/\/theadclub.org\/mid2017\/?p=423"},"modified":"2017-10-16T22:13:33","modified_gmt":"2017-10-16T22:13:33","slug":"rangaiah-babs","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/mid2017\/2017\/08\/09\/rangaiah-babs\/","title":{"rendered":"Babs Rangaiah"},"content":{"rendered":"<div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-12 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"stripe stripe-style-4\" style=\"background-color: #ffffff;background-position: bottom;background-repeat: no-repeat;background-attachment: scroll;background-size: auto;padding-top: 40px;padding-bottom: 40px;margin-top: 0px;margin-bottom: 0px\"><div class=\"wpb_row wf-container\" style=\"\" >\n\t<div class=\"vc_col-sm-12 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h1 style=\"text-align: center;\"><span style=\"color: #ff6633;\">Babs Rangaiah<\/span><\/h1>\n<h4 style=\"text-align: center;\"><span style=\"color: #ff6633;\">Executive Partner, Global Marketing iX<\/span><\/h4>\n<h4 style=\"text-align: center;\"><span style=\"color: #ff6633;\">IBM<\/span><\/h4>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-3 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/events.theadclub.org\/mid2017\/wp-content\/uploads\/sites\/55\/2017\/08\/babs_rangaiah-1.jpg\" class=\" vc_box_border_grey attachment-medium\" alt=\"\" srcset=\"https:\/\/events.theadclub.org\/mid2017\/wp-content\/uploads\/sites\/55\/2017\/08\/babs_rangaiah-1.jpg 300w, https:\/\/events.theadclub.org\/mid2017\/wp-content\/uploads\/sites\/55\/2017\/08\/babs_rangaiah-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-9 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_video_widget wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\"><div class=\"wpb_video_wrapper\"><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/WuMu8ESPbwU?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n\t\t<\/div> \n\t<\/div>\n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h2><span style=\"color: #ff6633;\">About Babs Rangaiah<\/span><\/h2>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<p>Babs Rangaiah leads marketing for IBM\u2019s iX division. His directive is to apply the considerable assets of IBM&#8211;from design to cognitive computing through to e-commerce\u2013to establish an end-to-end marketing advisory blueprint for the digital age for some of the world&#8217;s top brands. Prior to joining IBM, Mr. Rangaiah was the vice president of global communications planning for Unilever. He oversaw a team that worked with global brands to infuse new media strategy and integrated channel thinking into the creative development process. Under his leadership, Unilever was recognized as one of the best and most innovative marketers for their use of the media and digital space. In 2007 and 2011, Unilever was named \u201cDigital Marketer of the Year\u201d by&nbsp;Advertising Age, and it was also&nbsp;MediaPost\u2019s&nbsp;2008 CPG marketer of the year. Prior to joining Unilever, Babs was vice president of media for the interactive firm Agency.com, and spent several years in traditional media planning at DMB&amp;B, most recently as vice president, AMD on Procter &amp; Gamble.&nbsp;He recently obtained a Master of Science degree with a focus on interactive technology from Quinnipiac University. Babs was born just outside Bangalore, India and currently resides in Scarsdale, NY with his wife and three children.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Executive Partner, Global Marketing iX,<br \/>IBM\u00a0<\/p>\n","protected":false},"author":2,"featured_media":491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-speaker-2017"],"featured_image_src":"https:\/\/events.theadclub.org\/mid2017\/wp-content\/uploads\/sites\/55\/2017\/08\/babs_rangaiah-1.jpg","featured_image_src_square":"https:\/\/events.theadclub.org\/mid2017\/wp-content\/uploads\/sites\/55\/2017\/08\/babs_rangaiah-1.jpg","author_info":{"display_name":"The Ad Club","author_link":"https:\/\/events.theadclub.org\/mid2017\/author\/theadclub\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/mid2017\/wp-json\/wp\/v2\/posts\/423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/mid2017\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/mid2017\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2017\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2017\/wp-json\/wp\/v2\/comments?post=423"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/mid2017\/wp-json\/wp\/v2\/posts\/423\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2017\/wp-json\/wp\/v2\/media\/491"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/mid2017\/wp-json\/wp\/v2\/media?parent=423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2017\/wp-json\/wp\/v2\/categories?post=423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2017\/wp-json\/wp\/v2\/tags?post=423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}