{"id":66,"date":"2016-07-14T15:52:32","date_gmt":"2016-07-14T15:52:32","guid":{"rendered":"https:\/\/theadclub.org\/mid2016\/?p=66"},"modified":"2016-09-26T13:41:28","modified_gmt":"2016-09-26T13:41:28","slug":"beitler-brian","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/mid2016\/2016\/07\/14\/beitler-brian\/","title":{"rendered":"Brian Beitler"},"content":{"rendered":"<div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-12 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"stripe stripe-style-4\" style=\"background-color: #ffffff;background-position: bottom;background-repeat: no-repeat;background-attachment: scroll;background-size: auto;padding-top: 40px;padding-bottom: 40px;margin-top: 0px;margin-bottom: 0px\"><div class=\"wpb_row wf-container\" style=\"\" >\n\t<div class=\"vc_col-sm-12 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h1 style=\"text-align: center;\"><span style=\"color: #ff6633;\">Brian Beitler<\/span><\/h1>\n<h4 style=\"text-align: center;\"><span style=\"color: #ff6633;\">Executive Vice President and Chief Marketing Officer,\u00a0<\/span><\/h4>\n<h4 style=\"text-align: center;\"><span style=\"color: #ff6633;\">Lane Bryant, Inc.<\/span><\/h4>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div class=\"stripe stripe-style-5\" style=\"background-color: #eeeeee;background-position: top;background-repeat: no-repeat;background-attachment: scroll;background-size: auto;padding-top: 40px;padding-bottom: 40px;margin-top: 0px;margin-bottom: 40px\"><div class=\"wpb_row wf-container\" style=\"\" >\n\t<div class=\"vc_col-sm-8 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_video_widget wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\"><div class=\"wpb_video_wrapper\"><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/2THF5sLanA0?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-4 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h4 class=\"p1\" style=\"text-align: center;\"><span class=\"s1\" style=\"color: #000000;\"><b>Setting the Standard: An Unexpected Partnership<\/b><\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000000;\">In one of the most highly anticipated magazine releases of the year, the 2016 Sports Illustrated swimsuit issue sent a powerful message \u2013 about body positivity. And the power of partnerships. Lane Bryant, the plus size retail chain for women and SI, the male dominated sports media franchise, together shattered a few stereotypes about beauty with the choice of swimsuit cover models. The partnership\u2019s enormous success may be a welcome sign of a shift in culture that today\u2019s audience is supporting. In an interesting side note, the idea grew from a conflict that originated at the 2015 Media Innovation Day!<\/span><\/p>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-3 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/07\/brian-beitler.jpg\" class=\" vc_box_border_grey attachment-medium\" alt=\"\" srcset=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/07\/brian-beitler.jpg 300w, https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/07\/brian-beitler-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-9 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h2><span style=\"color: #ff6633;\">About Brian Beitler<\/span><\/h2>\n\n\t\t<\/div> \n\t<\/div>\n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<span style=\"color: #000000;\">Brian Beitler is Executive Vice President and Chief Marketing Officer for Lane Bryant. He oversees the company\u2019s brand strategy, marketing, store &amp; digital presentation and visual merchandising, CRM, social and mobile initiatives, public relations, loyalty and private label credit card program. He also works in tandem with the company\u2019s Strategy team to ensure Lane Bryant effectively leverages customer data and feedback as well as industry and competitive observations to drive strategy and marketing decisions.<\/span><\/p>\n<p><span style=\"color: #000000;\">He is driven by the belief that success comes most quickly to those who talk to and listen to their customers personally and first hand in-store and over the phone &amp; email, and then combine those personal insights with traditional data to innovate your brand, customer experience, and marketing.<\/span><\/p>\n<p><span style=\"color: #000000;\">He has more than 20 years experience leading the marketing, ecommerce, and customer service functions across several nationally renowned brands. Prior to joining Lane Bryant in 2014, Brian was EVP &amp; CMO at David\u2019s Bridal (the world\u2019s largest bridal manufacturer and retailer), SVP of Marketing at Kohl\u2019s Department Stores, and has held senior management positions at Bath and Body Works, Toys R Us, and Mattel.<\/span><\/p>\n<p><span style=\"color: #000000;\">He currently serves on the boards of several industry organizations, including the NRF\u2019s Retail Council, the Global Retail Marketing Association, and CRMC.<\/span><\/p>\n<p><span style=\"color: #000000;\">A graduate of the University of Utah with a Bachelor-degree in Marketing, Brian also holds an MBA from Brigham Young University. Brian is married with five daughters, and one son. He resides in Columbus, OH.<\/span>\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Executive Vice President and<br \/>Chief Marketing Officer,<br \/>Lane Bryant, Inc.<\/p>\n","protected":false},"author":2,"featured_media":67,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-66","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-speaker"],"featured_image_src":"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/07\/brian-beitler.jpg","featured_image_src_square":"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/07\/brian-beitler.jpg","author_info":{"display_name":"The Ad Club","author_link":"https:\/\/events.theadclub.org\/mid2016\/author\/theadclub\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/posts\/66","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/comments?post=66"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/posts\/66\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/media\/67"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/media?parent=66"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/categories?post=66"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/tags?post=66"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}