{"id":330,"date":"2016-09-16T18:46:07","date_gmt":"2016-09-16T18:46:07","guid":{"rendered":"https:\/\/theadclub.org\/mid2016\/?p=330"},"modified":"2016-09-16T18:46:07","modified_gmt":"2016-09-16T18:46:07","slug":"content-native","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/mid2016\/2016\/09\/16\/content-native\/","title":{"rendered":"Content \/ Native"},"content":{"rendered":"<div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-12 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h4 style=\"text-align: center;\"><span style=\"color: #999999;\">The 2016 Maven Awards<\/span><\/h4>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">Content \/ Native<\/span><\/h2>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n<div class=\"hr-thin style-line\" style=\"width: 50%;\"><\/div>\n<div class=\"gap\" style=\"line-height: 15px; height: 15px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3 style=\"text-align: center;\"><span style=\"color: #ff6600;\"><strong>Partners+Simons<\/strong>\u00a0for American International Group, Inc.<\/span><\/h3>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-3 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.partnersandsimons.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/09\/partnerssimons-maven.jpg\" class=\" vc_box_border_grey attachment-medium\" alt=\"\" srcset=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/09\/partnerssimons-maven.jpg 300w, https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/09\/partnerssimons-maven-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-9 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_video_widget wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\"><div class=\"wpb_video_wrapper\"><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/qaGdWf8fNzg?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n\t\t<\/div> \n\t<\/div>\n<div class=\"gap\" style=\"line-height: 15px; height: 15px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<p class=\"p1\">Our target audience of senior executive\/business leaders is notoriously difficult to reach via traditional advertising platforms. They are hungry for knowledge and information that is useful for their business.<span class=\"Apple-converted-space\">\u00a0 <\/span>However, they are time-starved and, given the amount of information available to them, it is extremely difficult to get their attention.<\/p>\n<p class=\"p1\">Given this and the limited budget, our strategy was to select a single media partner that could deliver our target audience at scale and help to translate AIG\u2019s IoT whitepaper content into an interactive communication experience that was unique, compelling and thought-provoking.<span class=\"Apple-converted-space\">\u00a0 <\/span>One that sparked the interest and attention of our C-Level business target and got them thinking about the potential impact and possibilities of IoT as it relates to his\/her business. This partner also needed to be highly-recognizable and trusted to create a halo-effect from which the AIG brand could benefit.<\/p>\n<p class=\"p1\">The New York Times T Brand Studio team was the perfect fit to deliver on all of the above. They have a strong history of creating compelling custom content in a way that best resonates with their readers.<span class=\"Apple-converted-space\">\u00a0 <\/span>And thus, the NYT\/AIG\u2019s \u201cSensing the Next Wave\u201d Paid Post was born.<\/p>\n<p class=\"p1\">The article content features the impact and potential of connected devices on multiple industries (autonomous cars, transportation, construction, energy and manufacturing to name a few) and includes interactive visual animations to help to convey the story quickly and effectively.<span class=\"Apple-converted-space\">\u00a0 <\/span>AIG\u2019s brand association positions them as an IoT leader, helping to make the world safer and more efficient.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The 2016 Maven Awards Content \/ Native Partners+Simons\u00a0for American International Group, Inc. Our target audience of senior executive\/business leaders is notoriously difficult to reach via traditional advertising platforms. They are hungry for knowledge and information that is useful for their business.\u00a0 However, they are time-starved and, given the amount of information available to them, it&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-330","post","type-post","status-publish","format-standard","hentry","category-winner"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"The Ad Club","author_link":"https:\/\/events.theadclub.org\/mid2016\/author\/theadclub\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/posts\/330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/comments?post=330"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/posts\/330\/revisions"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/media?parent=330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/categories?post=330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/tags?post=330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}