{"id":327,"date":"2016-09-16T18:43:29","date_gmt":"2016-09-16T18:43:29","guid":{"rendered":"https:\/\/theadclub.org\/mid2016\/?p=327"},"modified":"2016-09-16T18:43:29","modified_gmt":"2016-09-16T18:43:29","slug":"branded-entertainment","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/mid2016\/2016\/09\/16\/branded-entertainment\/","title":{"rendered":"Branded Entertainment"},"content":{"rendered":"<div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-12 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h4 style=\"text-align: center;\"><span style=\"color: #999999;\">The 2016 Maven Awards<\/span><\/h4>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">Branded Entertainment<\/span><\/h2>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n<div class=\"hr-thin style-line\" style=\"width: 50%;\"><\/div>\n<div class=\"gap\" style=\"line-height: 15px; height: 15px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3 style=\"text-align: center;\"><span style=\"color: #ff6600;\"><strong>Trilia<\/strong>\u00a0for Dunkin&#8217; Donuts<\/span><\/h3>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-3 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<a href=\"http:\/\/triliamedia.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/09\/trilia-maven.jpg\" class=\" vc_box_border_grey attachment-medium\" alt=\"\" srcset=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/09\/trilia-maven.jpg 300w, https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/09\/trilia-maven-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-9 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_video_widget wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\"><div class=\"wpb_video_wrapper\"><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Nn13emtrL6Q?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n\t\t<\/div> \n\t<\/div>\n<div class=\"gap\" style=\"line-height: 15px; height: 15px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<p class=\"p1\">In November 2015, we partnered with avid Dunkin\u2019 Donuts brand fan and social influencer celebrity LOGAN PAUL to reach his network of 8MM+ social followers, with the goal of maximizing awareness of and generating installs for the Dunkin\u2019 Donuts Mobile App. The opportunity to leverage Logan\u2019s social influence and his love of the brand to create unique, engaging and authentic content resonated with not only his fans, but fans of Dunkin\u2019 Donuts as well.<\/p>\n<p class=\"p1\">The cornerstone of the partnership was a six second Vine, created by Logan and distributed to his millions of fans. This Vine video featured Logan, in his own unique way, getting very excited to discover that his favorite brand of coffee and donuts had a mobile app, also featuring a call out to his fans to download the App.<span class=\"Apple-converted-space\">\u00a0 <\/span>In addition to the Vine video, posts by Logan on Twitter and Instagram, as well as a custom Snapchat story, served as additional reminders to his fans that the DD App was the best and newest way to experience all things Dunkin\u2019 Donuts.<span class=\"Apple-converted-space\">\u00a0 <\/span>Within the Mobile App, a custom DD gift card was also made available, featuring Logan\u2019s likeness, to continue the cohesive \u2018Logan themed\u2019 experience so that once his fans downloaded the Mobile App, they could gift each other a Logan Paul DD card, further increasing awareness and impact of the program.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The 2016 Maven Awards Branded Entertainment Trilia\u00a0for Dunkin&#8217; Donuts In November 2015, we partnered with avid Dunkin\u2019 Donuts brand fan and social influencer celebrity LOGAN PAUL to reach his network of 8MM+ social followers, with the goal of maximizing awareness of and generating installs for the Dunkin\u2019 Donuts Mobile App. The opportunity to leverage Logan\u2019s&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-327","post","type-post","status-publish","format-standard","hentry","category-winner"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"The Ad Club","author_link":"https:\/\/events.theadclub.org\/mid2016\/author\/theadclub\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/posts\/327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/comments?post=327"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/posts\/327\/revisions"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/media?parent=327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/categories?post=327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/tags?post=327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}