{"id":318,"date":"2016-09-16T18:35:31","date_gmt":"2016-09-16T18:35:31","guid":{"rendered":"https:\/\/theadclub.org\/mid2016\/?p=318"},"modified":"2016-09-16T18:35:31","modified_gmt":"2016-09-16T18:35:31","slug":"partner-or-vendor-specific-program","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/mid2016\/2016\/09\/16\/partner-or-vendor-specific-program\/","title":{"rendered":"Partner or Vendor Specific Program"},"content":{"rendered":"<div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-12 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h4 style=\"text-align: center;\"><span style=\"color: #999999;\">The 2016 Maven Awards<\/span><\/h4>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">Partner or Vendor Specific Program<\/span><\/h2>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n<div class=\"hr-thin style-line\" style=\"width: 50%;\"><\/div>\n<div class=\"gap\" style=\"line-height: 15px; height: 15px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3 style=\"text-align: center;\"><span style=\"color: #ff6600;\"><strong>Trilia<\/strong>\u00a0for Dunkin&#8217; Donuts<\/span><\/h3>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-3 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<a href=\"http:\/\/triliamedia.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/09\/trilia-maven.jpg\" class=\" vc_box_border_grey attachment-medium\" alt=\"\" srcset=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/09\/trilia-maven.jpg 300w, https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/09\/trilia-maven-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-9 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_video_widget wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\"><div class=\"wpb_video_wrapper\"><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/x8jidxFuRBk?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n\t\t<\/div> \n\t<\/div>\n<div class=\"gap\" style=\"line-height: 15px; height: 15px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<p class=\"p1\">This year\u2019s integration includes prominent DD pin locations that offer \u201cdrive there\u201d directions to encourage visits for unique and timely offers. Dayparted messaging, weather targeting, and zero speed\/traffic takeovers allow for custom creative executions; for example, within \u201czero speed\u201d takeovers, users learn more about Dunkin\u2019 Donuts\u2019 loyalty program, DD Perks\u00ae Rewards. Recognizing driving safety issues, product based offers include the option to save the message to be redeemed at a later time.<\/p>\n<p class=\"p1\">This summer, Waze opened their application\u2019s architecture to Dunkin\u2019 Donuts for even greater brand integration &#8211; users can now select a custom voice option, Dunkin\u2019 Donuts fan and NE-Patriots star Rob Gronkowski, to give turn by turn directions and other notifications while driving along their route!<\/p>\n<p class=\"p1\">And even more recently, a custom traffic targeting solution was introduced for Dunkin\u2019, specifically targeting Waze users identified as being stuck in traffic and providing them a special offer from DD, redeemable within the App.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The 2016 Maven Awards Partner or Vendor Specific Program Trilia\u00a0for Dunkin&#8217; Donuts This year\u2019s integration includes prominent DD pin locations that offer \u201cdrive there\u201d directions to encourage visits for unique and timely offers. Dayparted messaging, weather targeting, and zero speed\/traffic takeovers allow for custom creative executions; for example, within \u201czero speed\u201d takeovers, users learn more&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-318","post","type-post","status-publish","format-standard","hentry","category-winner"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"The Ad Club","author_link":"https:\/\/events.theadclub.org\/mid2016\/author\/theadclub\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/posts\/318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/comments?post=318"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/posts\/318\/revisions"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/media?parent=318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/categories?post=318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/tags?post=318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}