{"id":182,"date":"2016-08-05T13:53:41","date_gmt":"2016-08-05T13:53:41","guid":{"rendered":"https:\/\/theadclub.org\/mid2016\/?page_id=182"},"modified":"2016-09-26T15:34:28","modified_gmt":"2016-09-26T15:34:28","slug":"media-innovation-day","status":"publish","type":"page","link":"https:\/\/events.theadclub.org\/mid2016\/","title":{"rendered":"Media Innovation Day"},"content":{"rendered":"<div class=\"stripe stripe-style-4 stripe-video-bg\" data-min-height=\"450px\" style=\"background-position: top;background-repeat: no-repeat;background-attachment: scroll;background-size: auto;padding-top: 40px;padding-bottom: 40px;margin-top: 0px;margin-bottom: 0px\"><video loop=\"1\" preload=\"1\" controls=\"controls\" class=\"stripe-video-bg\"><source type=\"video\/mp4\" src=\"http:\/\/theadclubevents.org\/MID2016\/008%20-%20PAGE2_CONTENT.mp4\" \/><\/video><div class=\"wpb_row wf-container header-mobile full-width-wrap\" style=\"padding-left: 0px;padding-right: 0px\" >\n\t<div class=\"vc_col-sm-12 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h1 style=\"text-align: center;\"><span class=\"header-title\">MEDIA<br \/>\nINNOVATION DAY<\/span><\/h1>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 20px; height: 20px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  header-sub-title\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\">EngageMe<\/span><\/h2>\n<h4 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Thursday, September 15, 2016<\/span><\/h4>\n<h4 style=\"text-align: center;\"><span style=\"color: #ffffff;\">The Seaport World Trade Center<\/span><\/h4>\n<h4 style=\"text-align: center;\"><span style=\"color: #ffffff;\">11:00AM &#8211; 5:00PM<\/span><\/h4>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div class=\"stripe stripe-style-4\" style=\"background-color: #ffffff;background-position: center;background-repeat: no-repeat;background-attachment: scroll;background-size: cover;padding-top: 40px;padding-bottom: 40px;margin-top: 0px;margin-bottom: 0px\"><div class=\"wpb_row wf-container\" style=\"\" >\n\t<div class=\"vc_col-sm-2 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-8 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 15px; height: 15px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h5 style=\"text-align: center;\"><span style=\"color: #000000; line-height: 35px;\">Media Innovation Day is a daylong content event covering traditional, new and emerging media, and focusing on the rapid media and marketing shifts that are impacting brands. We explore how and where consumers engage with, consume and experience media and how marketers and the media industry are evolving in order to succeed. Speakers represent the best and the brightest brand leaders and media mavens sharing the possibilities, the risks, and the rewards.<\/span><\/h5>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-2 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div class=\"stripe stripe-style-5\" style=\"background-color: #ffffff;background-position: bottom;background-repeat: no-repeat;background-attachment: fixed;background-size: auto;padding-top: 40px;padding-bottom: 40px;margin-top: 0px;margin-bottom: 0px\"><div class=\"wpb_row wf-container\" style=\"\" >\n\t<div class=\"vc_col-sm-4 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/events.theadclub.org\/mid2016\/agenda\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"132\" src=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/agenda.png\" class=\" vc_box_border_grey attachment-medium\" alt=\"\" \/><\/a>\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/events.theadclub.org\/mid2016\/agenda\/\">AGENDA<\/a><\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-4 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/events.theadclub.org\/mid2016\/speakers\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"132\" src=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/speakers.png\" class=\" vc_box_border_grey attachment-medium\" alt=\"\" \/><\/a>\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/events.theadclub.org\/mid2016\/speakers\">SPEAKERS<\/a><\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-4 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/events.theadclub.org\/mid2016\/maven\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"132\" src=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/maven.png\" class=\" vc_box_border_grey attachment-medium\" alt=\"\" \/><\/a>\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/events.theadclub.org\/mid2016\/maven\/\">THE MAVEN AWARDS<\/a><\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-12 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 50px; height: 50px;\"><\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-12 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_raw_code wpb_raw_js\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<script>\n  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){\n  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),\n  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)\n  })(window,document,'script','https:\/\/www.google-analytics.com\/analytics.js','ga');\n\n  ga('create', 'UA-4654311-45', 'auto');\n  ga('send', 'pageview');\n\n<\/script>\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-12 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h1 style=\"text-align: center;\"><span style=\"color: #ff6633;\">SPEAKER VIDEOS<\/span><\/h1>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n<div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-3 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/events.theadclub.org\/mid2016\/2016\/07\/14\/marci-carl\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-engagement_in_the_age-300x169.jpg\" class=\" vc_box_border_grey attachment-medium\" alt=\"\" srcset=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-engagement_in_the_age-300x169.jpg 300w, https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-engagement_in_the_age-768x432.jpg 768w, https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-engagement_in_the_age.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3 style=\"text-align: center;\">Engagement in the Age of Distraction<\/h3>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-3 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/events.theadclub.org\/mid2016\/2016\/08\/22\/lake-guy\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-live_the_fantasy-300x169.jpg\" class=\" vc_box_border_grey attachment-medium\" alt=\"\" srcset=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-live_the_fantasy-300x169.jpg 300w, https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-live_the_fantasy-768x432.jpg 768w, https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-live_the_fantasy.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3 style=\"text-align: center;\">Live the Fantasy<\/h3>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-3 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/events.theadclub.org\/mid2016\/2016\/07\/14\/kelly-jack\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-love_story-300x169.jpg\" class=\" vc_box_border_grey attachment-medium\" alt=\"\" srcset=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-love_story-300x169.jpg 300w, https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-love_story-768x432.jpg 768w, https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-love_story.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3 style=\"text-align: center;\"><span class=\"s1\">Love Story: Subaru and Partners Take the High Road<\/span><\/h3>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-3 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/events.theadclub.org\/mid2016\/2016\/09\/06\/culp-emily\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-the_new_rules_of_engagement-300x169.jpg\" class=\" vc_box_border_grey attachment-medium\" alt=\"\" srcset=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-the_new_rules_of_engagement-300x169.jpg 300w, https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-the_new_rules_of_engagement-768x432.jpg 768w, https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-the_new_rules_of_engagement.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3 style=\"text-align: center;\">The New Rules of Engagement<\/h3>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div>\n<div class=\"gap\" style=\"line-height: 5px; height: 5px;\"><\/div>\n<div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-3 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/events.theadclub.org\/mid2016\/2016\/07\/14\/devine-tad\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-politics-300x169.jpg\" class=\" vc_box_border_grey attachment-medium\" alt=\"\" srcset=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-politics-300x169.jpg 300w, https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-politics-768x432.jpg 768w, https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-politics.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3 style=\"text-align: center;\">Politics: The After-Bern<\/h3>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-3 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/events.theadclub.org\/mid2016\/2016\/07\/14\/beitler-brian\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-setting_the_standard-300x169.jpg\" class=\" vc_box_border_grey attachment-medium\" alt=\"\" srcset=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-setting_the_standard-300x169.jpg 300w, https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-setting_the_standard-768x432.jpg 768w, https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-setting_the_standard.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3 style=\"text-align: center;\">Setting the Standard: An Unexpected Partnership<\/h3>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-3 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/events.theadclub.org\/mid2016\/2016\/08\/30\/widhelm-lizzie\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thum-turn_up_the_volume-300x169.jpg\" class=\" vc_box_border_grey attachment-medium\" alt=\"\" srcset=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thum-turn_up_the_volume-300x169.jpg 300w, https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thum-turn_up_the_volume-768x432.jpg 768w, https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thum-turn_up_the_volume.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3 style=\"text-align: center;\"><span class=\"s1\">Turn Up the Volume<\/span><\/h3>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-3 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/events.theadclub.org\/mid2016\/2016\/08\/01\/larkin-steve\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-unicef-300x169.jpg\" class=\" vc_box_border_grey attachment-medium\" alt=\"\" srcset=\"https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-unicef-300x169.jpg 300w, https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-unicef-768x432.jpg 768w, https:\/\/events.theadclub.org\/mid2016\/wp-content\/uploads\/sites\/47\/2016\/08\/thumb-unicef.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3 style=\"text-align: center;\">UNICEF: No Bedtime Story<\/h3>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div>\n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-2 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-8 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"vc_separator wpb_content_element vc_el_width_50 vc_sep_color_grey\">\n\t<span class=\"vc_sep_holder vc_sep_holder_l\"><span class=\"vc_sep_line\"><\/span><\/span>\n\t\t<span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h1 style=\"text-align: center;\"><span style=\"color: #ff6633;\">CONTENT<\/span><\/h1>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h4 class=\"p1\"><strong><span class=\"s1\">Love Story: Subaru and Partners Take the High Road<\/span><\/strong><\/h4>\n<p class=\"p1\"><em><span class=\"s1\">Kerry Gallivan, CEO, Co-founder Chimani<\/span><\/em><\/p>\n<p class=\"p1\"><em><span class=\"s1\">Brandon Miller, Group Director, Partner Consumer Engagement, Carmichael Lynch<\/span><\/em><\/p>\n<p class=\"p1\"><em><span class=\"s1\">Jack Kelly, Digital &amp; Social Marketing Manager, Subaru of America <\/span><\/em><\/p>\n<p class=\"p1\"><span class=\"s1\">Not all marketing partnerships are effective or enduring. The best collaborations are focused on reinforcing brand values, like Subaru\u2019s connection to the great outdoors and its zero-landfill initiative. Carmichael Lynch, long-time AOR, and Chimani, mobile app pioneer, joined forces to bring mobile innovation to the brand by providing enhanced experiences around National Park visits, from trip planning to VR. A new focus includes reducing waste, saving money and resources in time to celebrate the National Park Centennial birthday bash!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"p1\"><strong><span class=\"s1\">Engagement in the Age of Distraction<\/span><\/strong><\/h4>\n<p class=\"p1\"><em><span class=\"s1\">Dr. Carl Marci, EVP, Chief Neuroscientist, Nielsen Consumer Neuroscience<\/span><\/em><\/p>\n<p class=\"p1\"><span class=\"s1\">The average attention span has fallen to a mere 8 seconds, proof that the world is changing. People are becoming harder to reach in a multi-platform world. Understanding the neuroscience behind consumer responses can help you to create messages that trigger an emotional response. That response forges bonds that turn buyers into brand advocates. Emotion drives engagement and engagement drives ROI. Dr. Marci will share the neuroscience research that can result in more targeted, effective, engaging advertising.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"p1\"><strong><span class=\"s1\">Setting the Standard: An Unexpected Partnership<\/span><\/strong><\/h4>\n<p class=\"p1\"><em><span class=\"s1\">Brian Beitler, EVP, Chief Marketing Officer, Lane Bryant<\/span><\/em><\/p>\n<p class=\"p1\"><em><span class=\"s1\">Chris Hercik, SVP, Creative + Content, The Foundry @ Time Inc.<\/span><\/em><\/p>\n<p class=\"p1\"><span class=\"s1\">In one of the most highly anticipated magazine releases of the year, the 2016 Sports Illustrated swimsuit issue sent a powerful message \u2013 about body positivity. And the power of partnerships. Lane Bryant, the plus size retail chain for women and SI, the male dominated sports media franchise, together shattered a few stereotypes about beauty with the choice of swimsuit cover models. The partnership\u2019s enormous success may be a welcome sign of a shift in culture that today\u2019s audience is supporting. In an interesting side note, the idea grew from a conflict that originated at the 2015 Media Innovation Day!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"p1\"><strong><span class=\"s1\">UNICEF: No Bedtime Story<\/span><\/strong><\/h4>\n<p class=\"p1\"><em><span class=\"s1\">Stephen Larkin, Chief Marketing Officer, 180LA<\/span><\/em><\/p>\n<p class=\"p1\"><em><span class=\"s1\">Nicholas Ledner, Digital Knowledge Coordinator,\u00a0UNICEF<\/span><\/em><\/p>\n<p class=\"p1\"><span class=\"s1\">The Cannes Lion Grand Prix for Good winning animation series, \u2018Unfairy Tales\u2019, depicts the heartbreaking plight of Syrian refugees through the eyes of children. The true stories bring to life the horrors the children are escaping, and the danger and uncertainty they face. It\u2019s impossible to be unaffected by the \u2018tales\u2019.<span class=\"Apple-converted-space\">\u00a0 Nicholas Ledner<\/span>, UNICEF and Steve Larkin, 180LA will share the story behind the campaign and discuss its effectiveness at promoting positive perceptions of the millions of refugee children around the world. #actofhumanity\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"p1\"><strong><span class=\"s1\">Politics: The After-Bern <\/span><\/strong><\/h4>\n<p class=\"p1\"><em><span class=\"s1\">Tad Devine, Political Consultant, Chief Strategist, Bernie Sanders Campaign 2016 Campaign<\/span><\/em><\/p>\n<p class=\"p1\"><span class=\"s1\">When Tad Devine, veteran strategist to high-profile global elections and \u201cone of the nation\u2019s most respected media consultants\u201d (USA Today), signed on with the virtually unknown Vermont Senator, Bernie Sanders, insiders noticed. Soon everyone noticed. The campaign exploded in popularity. It was so engaging that it was often referred to as a movement. \u2018Feel the Bern\u2019 continues long after Hillary won the nomination. Tad will share some of the lessons on engagement from the campaign trail.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Live the Fantasy<\/strong><\/h4>\n<p><em>Guy Lake, Head of Fantasy Sports, Yahoo<\/em><\/p>\n<p>Roughly a quarter of the U.S. population is getting ready to play Fantasy Football, including millions of women. Most people are playing for money. Everyone wants to be part of the action. The experience is all consuming and Yahoo is one of the most popular portals. Smart marketers are becoming part of the core fantasy experience and Yahoo will share some of the most successful cases.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Turn up the Volume<\/strong><\/h4>\n<p><em>Lizzie Widhelm,\u00a0SVP,\u00a0Pandora<\/em><\/p>\n<p class=\"p1\"><span class=\"s1\">Music listeners are a mobile group and how they listen to radio is changing. Streaming radio is everywhere, across more devices like the connected car. Whether it\u2019s pumping up the tunes to power through a workout or finding the right mix to get into the creative zone, digital radio is a platform that reaches very engaged users who can be precisely targeted by geography, demographics, social connections, listening behavior and other critical metrics.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>The New Rules of Engagement\u00a0<\/strong><\/h4>\n<p class=\"p1\"><span class=\"s1\"><i>Moderator: Lizzy Widhelm, SVP,<span class=\"Apple-converted-space\">\u00a0 <\/span>| Pandora<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>Emily Culp, CMO|Keds<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>Nick Dunham, Director of Media and Partnerships | Dunkin Brand<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>Sonny Kim, SVPDigital Media|PGR<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>Cindy Stockwell, President | Trillia<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Today, we are striving to deliver ads that are relevant, engaging and even interactive. Successful campaigns offer an experience that users genuinely want to engage with and share. Our panel will discuss what\u2019s happening in new and emerging media that increases engagement and will offer examples of how they are leveraging new technology and platforms. <\/span><\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-2 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Media Innovation Day is a daylong content event covering traditional, new and emerging media, and focusing on the rapid media and marketing shifts that are impacting brands. We explore how and where consumers engage with, consume and experience media and how marketers and the media industry are evolving in order to succeed. Speakers represent the best and the brightest brand leaders and media mavens sharing the possibilities, the risks, and the rewards.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-182","page","type-page","status-publish","hentry"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/pages\/182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/comments?post=182"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/pages\/182\/revisions"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/mid2016\/wp-json\/wp\/v2\/media?parent=182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}