Résumé
Account Manager | Boston
Posted by: Jessica Walsh
Bachelors | Professional Experience: 5+ years
Willing to relocate: Yes
I am a dedicated and ambitious marketing and communications professional with nearly ten years of experience in developing and managing strategic marketing campaigns, building and reinforcing brand image, and possessing keen insight into client perspectives and goals.
I have recently (permanently) relocated (back) to the Boston area, and am currently looking for a full-time role in Marketing Account/Project Management.
I have successfully purchased media for and promoted over 500 events, redesigned five websites, created thousands of promotional ads and marketing materials, and provided various levels of project and account management support over the course of the last eight years.
In my most recent roles as the Director of Marketing for the second largest theater in Broward County, the Coral Springs Center for the Arts, and the non-profit community theater, the Delray Beach Playhouse (for whom I am currently working remotely), I have been responsible for the development and execution of all strategic marketing, branding, and communications campaigns for high-profile acts such as Howie Mandel, Boz Scaggs, Joy Behar, Arlo Guthrie, Kathleen Madigan, and more. And, I have prepared and effectively managed the annual marketing budgets and individual event marketing budgets to achieve annual earned income goals through single-ticket and season ticket sales – achieving the largest increase in revenue in the theater’s history, during my first year at the Coral Springs Center for the Arts, and a 25% increase in revenue during my first year of employment at the Delray Beach Playhouse.
In my current role, as Owner of TOMA Marketing Group, LLC, – a marketing and advertising agency I started in September of 2015 – I have the utmost pleasure of working with clients like the City of Lauderhill, the Mizner Park Cultural Center, the Lauderhill Performing Arts Center and more to promote their season lineup of events and achieve annual revenue goals.
Further, I believe my diverse background, which spans broadcast, print, and social media makes me a well-versed and well-rounded candidate for the Public Programs Assistant position. In my previous role at the FOX-affiliate station in Miami, WSVN-7 News, I worked directly with media buyers for high-profile clients – such as AEG Live, Original Pancake House of Florida, Publix, Southeast Toyota, etc. – to plan and implement comprehensive marketing programs, negotiate contracts, and coordinate and review all aspects of television schedules (including spot production, traffic requirements, and more).
In addition to my experiential knowledge, however, I believe it is my distinctive enthusiasm, commitment, and drive to succeed that makes me the best candidate for this position. You will not find a professional more dependable or driven.
Thanks very much for your time and consideration. I greatly appreciate it.
Sincerely,
Jessica Walsh
jwalsh@tomamarketinggroup.com