{"id":118,"date":"2022-02-03T20:28:13","date_gmt":"2022-02-03T20:28:13","guid":{"rendered":"https:\/\/theadclub.org\/hatch61\/?page_id=118"},"modified":"2022-02-03T20:28:13","modified_gmt":"2022-02-03T20:28:13","slug":"della-matthew","status":"publish","type":"page","link":"https:\/\/events.theadclub.org\/hatch61\/della-matthew\/","title":{"rendered":"Della Matthew"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/events.theadclub.org\/hatch61\/wp-content\/uploads\/sites\/85\/2022\/02\/Hatch61Judges_Della.jpg\" alt=\"\" class=\"wp-image-119\" srcset=\"https:\/\/events.theadclub.org\/hatch61\/wp-content\/uploads\/sites\/85\/2022\/02\/Hatch61Judges_Della.jpg 500w, https:\/\/events.theadclub.org\/hatch61\/wp-content\/uploads\/sites\/85\/2022\/02\/Hatch61Judges_Della-300x300.jpg 300w, https:\/\/events.theadclub.org\/hatch61\/wp-content\/uploads\/sites\/85\/2022\/02\/Hatch61Judges_Della-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><meta charset=\"utf-8\"><strong><meta charset=\"utf-8\"><strong><meta charset=\"utf-8\"><strong><meta charset=\"utf-8\"><strong><meta charset=\"utf-8\"><strong><meta charset=\"utf-8\"><strong><strong><meta charset=\"utf-8\"><strong><meta charset=\"utf-8\"><strong>Della Matthew<br><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong>Executive Creative Director<br>22Squared<\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Della is currently an Executive Creative Director at 22Squared, where she is building on her passion for creating impactful work that is impossible to ignore for brands like Southeast Toyota, Baskin Robbins, and Amazon Prime Video. Before that, she was at Ogilvy New York, primarily leading IKEA USA and Citizens. Under her direction, the team repositioned the IKEA Brand in the U.S. beyond a flatpack cheap choice for dorms &amp; starter homes to the leader of life at home that can support every family\u2019s American Dream. She was also part of a diverse team of talent leading the transformation of the stereotypical banking experience for Millennials with Citizens. With her help, the bank is modernizing its brand into one that challenges old ideas and industry conventions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From big brand moments to activations, and experiences, she leads a multi-disciplinary team of skilled specialists across design, production, social, digital, printed media, and video content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.dellamathew.com\/\">Featured Work<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Della is currently an Executive Creative Director at 22Squared, where she is building on her passion for creating impactful work that is impossible to ignore for brands like Southeast Toyota, Baskin Robbins, and Amazon Prime Video. Before that, she was at Ogilvy New York, primarily leading IKEA USA and Citizens. Under her direction, the team [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":["post-118","page","type-page","status-publish","entry"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/hatch61\/wp-json\/wp\/v2\/pages\/118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/hatch61\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/events.theadclub.org\/hatch61\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/hatch61\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/hatch61\/wp-json\/wp\/v2\/comments?post=118"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/hatch61\/wp-json\/wp\/v2\/pages\/118\/revisions"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/hatch61\/wp-json\/wp\/v2\/media?parent=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}