The 2022 Hatch Awards

Any and all advertising where the design drew consumers to the brand. These submissions can include everything from logos, to websites, to physical structures, to complete packaging and 3D application. Both campaigns and single entries accepted 

Required:

• At least 3 but no more than 10 JPEG or PNG images that best represent your design 

Additional accepted media:

• Up to 5 video files. MOV and MP4 formats accepted. No slates or credits. Case studies not permitted. 
• 1 PDF. Case studies not permitted.
• URLs. Please do not host work on a website that identifies the individuals or agency submittng the work.

Any online or virtual experience, including apps, web tools, websites, platforms, or technological thinking that connects the consumer back to the brand. Both campaigns and single entries accepted. 

Required:

• At least 1 but no more than 10 JPEG or PNG stills that best represent your work

Additional accepted media:

• Case study video (max 3 minutes) or case study PDF
• Up to 5 videos. MOV and MP4 formats accepted. No slates or credits.
• Up to 10 images. JPEG or PNG
• 1 PDF. Case studies not permitted.
• Up to 5 URLs. Please do not host work on a website that identifies the individuals or agency submitting the work.
  

It might make you laugh, it might make you cry, but either way you remember it. Any campaign or single piece of work where film/video is the primary format. This includes both long and short form.

Required:

• 6 JPEG or PNG stills that best represent the work
• At least 1 but no more than 5 video files.
• MOV and MP4 formats accepted. No slates or credits. Case studies not permitted.

Exceptional use of and design for all types of print media. Entries in this category can be magazines, posters, catalogs, books, newspaper ads. Anything that creates a big impact on a page. Both campaigns and single entries accepted. 

Required:

• At least 3 but no more than 10 JPEG or PNG images that best represent your work 

Additional accepted media:

• 1 PDF. Case studies not permitted. 
• URLs. Please do not host work on a website that identifies the individuals or agency submitting the work. 

Show us how you blew up a brand’s awareness, and the fresh ideas you brought to a business. Podcasts, TikTok, branded entertainment, media partnerships… any creative or media execution whose goal was to amplify a brand message or platform. This category recognizes big thinking, big ideas, and big awareness.

Required:

• At least 1 but no more than 10 JPEG or PNG stills that best represent your work.

Additional accepted media: 

• Case study video (max 3 minutes) or case study PDF.
• Up to 5 videos. MOV and MP4 formats accepted. No slates or credits.
• Up to 5 audio files. MP3 format.
• 1 PDF
• Up to 5 URLs. Please do not host files on a website that identifies the individuals or agency submitting the work.

The creative communications industry has the power to influence culture to become more equitable and inclusive. Any form of advertising that allows historically marginalized people to see themselves reflected authentically in the stories, or works to correct a misperception, including, but not limited to: ageism, gender, LGBTQ+, racial, social or equity for persons with disabilities. 

Required:

• Written explanation of the big idea and how it was executed, including its purpose, and how it worked to influence culture to be more equitable. 
• At least 1 but no more than 10 JPEG or PNG stills that best represent your campaign. 

Additional accepted media: 

• Case study video (max 3 minutes) or case study PDF. 
• Up to 5 videos. MOV and MP4 formats accepted. No slates or credits. 
• Up to 5 audio files. MP3 format. 
• 1 PDF 
• Up to 5 URLs. Please do not host files on a website that identifies the individuals or agency submitting the work.

These ideas are where the media plays as important a role as the message. One cannot be separated from the other. All media types and executions are accepted.

Required:

• Written explanation of the big idea and how it was executed, including why it could not have succeeded without the media plan and buy.
• At least 1 but no more than 10 JPEG or PNG stills that best represent your campaign.

Additional accepted media:

• Case study video (max 3 minutes) or case study PDF
• Up to 5 videos. MOV and MP4 formats accepted. No slates or credits.
• Up to 5 audio files. MP3 format.
• 1 PDF. Case studies not permitted. 
• Up to 5 URLs. Please do not host files on a website that identifies the individuals or agency submitting the work.

This is for the out-of-home work that that stopped consumers in their tracks, and engaged them in an out-of-home environment. Entries in this category can be anything from a simple billboard, to a pop up environment, to an art installation.

Required:

• At least 1 but no more than 10 JPEG or PNG stills that best represent your work.

Additional accepted media: 

• 1 PDF 
• Up to 5 videos. MOV and MP4 formats accepted. No slates or credits. 

Creative that mobilizes people behind a shared purpose. Any form of advertising that worked to change a habit or change an opinion, and created positive results.

Required:

• Written explanation of the big idea and how it was executed, including its purpose, and how it worked to change a habit or opinion.
• At least 1 but no more than 10 JPEG or PNG stills that best represent your campaign.

Additional accepted media: 

• Case study video (max 3 minutes) or case study PDF.
• Up to 5 videos. MOV and MP4 formats accepted. No slates or credits.
• Up to 5 audio files. MP3 format.
• 1 PDF
• Up to 5 URLs. Please do not host files on a website that identifies the individuals or agency submitting the work.

At least 1, but no more than five (for campaign), pieces of work in any media. Both single entries and campaigns accepted. Students may submit a maximum of 3 entries. 

All work submitted in these categories must be speculative. All students still enrolled in college are eligible, as are students of The Ad Club classes and other professional development programs. Work in the Student category is ineligible to be entered in any non-Student category, and vice versa. Work made while employed as a full-time creative is not eligible. 

Required:

• At least 1 but no more than 10 JPEG or PNG stills that best represent your work.

Additional accepted media: 

• Up to 5 videos. MOV and MP4 formats accepted. No slates or credits.
• Up to 5 audio files. MP3 format.
• 1 PDF
• Up to 5 URLs. Please do not host files on a website that identifies the individuals submitting the work.

The only thing more important than The Hatch Award’s history is its future. Nominate a student or interns who exemplifies the next generation of thinking. This is their work either in school or created while at an internship. These are not full-time agency employees. There is no charge for this entry.

Required:

• Written entry that details why you believe they represent the next generation of New England advertising.

Strongly Recommended

• Portfolio or pieces of work from the person you are nominating

Additional accepted media: 

• Up to 10 images. JPEG or PNG format.
• Up to 10 videos. MOV and MP4 formats accepted. No slates or credits.
• 1 PDF
• Up to 5 URLs.