Words and actions create realities. When words and actions align, they have the power to create reputations. Kris Poore has helped organizations do just that. As EVP of Organization Branding & Chief Creative Officer for idgroup, Kris is on a mission to help leaders transform their organizations into brands people value and trust because they are meaningful to customers, employees, and the world.

There’s more to business than profit. An avid believer in the principles of social entrepreneurship, Kris believes in the power of organizations to change the world for the better and has helped his company achieve Certified B Corp status because of its commitment to employees, social justice, and the community at large.

Hailing from a world of change management and organization development, Kris has helped leaders launch and relaunch over a hundred brands, winning numerous awards in the process (ADDY Golds, Best of Shows, TELLYs and more) and adding an impressive list of production credits to his name. Designer, copywriter, illustrator, director, producer and strategist—Kris has done it all. A creative at heart, Kris believes that behind every great brand is an even greater story, and when great brand stories and even greater brand experiences converge, magic happens.

Kris is a contributing author to Beyond Sizzle: The Next Evolution Branding; a playbook for design, marketing and branding professionals on how to elevate the role of branding beyond the marketing department and into the management of an organization’s image, culture and vision.