Lisa Bright
SVP, ECD
FCB Chicago
Lisa has spent her career telling brand stories and bringing to life big creative platforms across mediums and a wide range of categories for brands including Kimberly-Clark, Clorox, McDonald’s, Wrigley, Clearasil, Smirnoff and Jeep.
Lisa’s recent “Torture Test” work for Glad put their newest, toughest bag to the ultimate test, U.S. airports, and picked up a Bronze Lion at Cannes. Proving even demos can be compelling.
Her “Portraits” Super Bowl spot for Jeep connected consumers to the brands heritage in a meaningful way but also utilized a custom letterbox to optimize mobile viewing. This work earned her a Super Clio, was #1 on Ad Week’s list of the 5 Best Super Bowl ads and recognition by the One Show and Cannes Lions.
Named #4 on Business Insider’s list of the 30 most creative Women in Advertising in 2016, Lisa understands and continues to get excited over the power of great brands and how they can intersect with culture.
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