Half Puerto Rican, half Spaniard, totally accustomed to creating international and multicultural campaigns targeting the most diverse audiences: whether it is a millennial living in Washington or Madrid, or a Mexican car enthusiast living in Mexico City, LA or God knows where.

I have been a relentless evangelist of using whatever media format reaches and surprises the audience in the most effective way. I love digital and traditional advertising, find direct marketing (good direct marketing) an extremely powerful tool, enjoy “getting dirty” shooting simple pieces that awe the audience, and get excited with every opportunity of engaging people through social media.

I love the opportunity that launching my own company offers us to work directly with our clients, energize them and make them love again one of the most exciting profession any creative individual can choose.