{"id":132,"date":"2015-05-07T15:20:24","date_gmt":"2015-05-07T15:20:24","guid":{"rendered":"https:\/\/theadclub.org\/hatch55\/?p=132"},"modified":"2015-06-29T17:18:12","modified_gmt":"2015-06-29T17:18:12","slug":"luis-miguel-messianu","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/hatch55\/2015\/05\/07\/luis-miguel-messianu\/","title":{"rendered":"LUIS MIGUEL MESSIANU"},"content":{"rendered":"<div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-3 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\" vc_box_border_grey \" src=\"https:\/\/events.theadclub.org\/hatch55\/wp-content\/uploads\/sites\/36\/2015\/05\/Luis-Messianu-TEMP-220x220.jpg\" width=\"220\" height=\"220\" alt=\"Luis Messianu TEMP\" \/>\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-9 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h2>\u00a0LUIS MIGUEL MESSIANU<\/h2>\n<h3>President, Chief Creative Officer \\\\ Alma<\/h3>\n<h3><span style=\"color: #808080;\">@LMMessianu<\/span><\/h3>\n\n\t\t<\/div> \n\t<\/div>\n<div class=\"hr-thin\"><\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\tLuis Miguel Messianu has played a respectable and influential role in the most important developments in the U.S. Hispanic market during his career. Born to Romanian parents and raised in Mexico City, where his advertising career started, Luis Miguel Messianu has worked in both the Latin American and U.S. Hispanic markets.<\/p>\n<p>His award-winning work with multinationals such as McDonald\u2019s, State Farm, Clorox, Anheuser Busch, Florida Blue, General Motors, Coca-Cola, Nestl\u00e9 and L&#8217;Oreal, among others, is a testament to that effort. He is an innovator, a mentor and an example followed by many distinguished professionals in the multicultural marketing community.<\/p>\n<p>Luis Miguel led the agency in 2013 to win 2 silver Cannes Lions and 2 shortlist, Art Director&#8217;s Club bronze, 3 FIAP (silver &amp; 2 bronze), 6 Wave Festival (3 gold &amp; 3 silver) and an Effie Award, among others. Alma was named \u201cAgency of the Year\u201d at the 2013 Mosaic Awards, which recognizes multicultural excellence. Plus the agency won Adweek\u2019s Project Isaac Award for Innovation at the Clio\u2019s.<\/p>\n<p>The AAF Diversity Achievement Awards named Luis Miguel this year\u2019s Diversity Trendsetter. His industry peers with the American Advertising Federation also honored him the 2013 Silver Medal. Luis Miguel was President of this year\u2019s jury at the Wave Festival for the Direct category and for the Grand Prix (Blue Wave) category presiding over all presidents.<\/p>\n<p>Alma was twice named to Advertising Age\u2019s prestigious \u201cAgency A-List\u201d in 2012 and 2010, and in 2014 was Ad Age\u2019s Multicultural Agency of the Year. In 2010 he was inducted into FIAP\u2019s Hall of Fame, one of the most significant recognitions in the Hispanic advertising industry. In 2009, he was selected Jury President of the Art Directors Club Awards; it was the first time a Hispanic held that position. He was named \u201cMost Influential Leader in U.S. Hispanic Advertising\u201d over the last 20 years at the Internationalist&#8217;s Latin American 100 event in 2012. Luis Miguel also founded the C\u00edrculo Creativo del Mercado Latino more than a decade ago, and became its first president.<\/p>\n<p>He has always been passionate about mentoring and educating a new generation of Hispanic advertising\u00a0professionals and has been\u00a0a member of the Board and part of the Faculty at the Miami Ad School since the school&#8217;s inception. He&#8217;s also one of the judges of DDB&#8217;s Bernbach Minority Scholarship program. This year Luis Miguel also spoke about the multicultural market at University of Miami and Babson College.\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-12 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_raw_code wpb_content_element wpb_raw_html\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t[rebelmouse site_name=\"LuisMiguelMessianu\" ]\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>\n","protected":false},"excerpt":{"rendered":"<h4>President, Chief Creative Officer \\\\ Alma<\/h4>\n<p>Luis Miguel Messianu has played a respectable and influential role in the most important developments in the U.S. Hispanic market during his career.<\/p>\n","protected":false},"author":2,"featured_media":111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-judges"],"featured_image_src":"https:\/\/events.theadclub.org\/hatch55\/wp-content\/uploads\/sites\/36\/2015\/05\/Luis-Messianu-TEMP.jpg","featured_image_src_square":"https:\/\/events.theadclub.org\/hatch55\/wp-content\/uploads\/sites\/36\/2015\/05\/Luis-Messianu-TEMP.jpg","author_info":{"display_name":"The Ad Club","author_link":"https:\/\/events.theadclub.org\/hatch55\/author\/theadclub\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/hatch55\/wp-json\/wp\/v2\/posts\/132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/hatch55\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/hatch55\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/hatch55\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/hatch55\/wp-json\/wp\/v2\/comments?post=132"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/hatch55\/wp-json\/wp\/v2\/posts\/132\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/hatch55\/wp-json\/wp\/v2\/media\/111"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/hatch55\/wp-json\/wp\/v2\/media?parent=132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/hatch55\/wp-json\/wp\/v2\/categories?post=132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/hatch55\/wp-json\/wp\/v2\/tags?post=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}