KRYSTLE LOYLAND

Founder & Chief Executive Officer \\ Preacher

@KPistol

Krystle Loyland is Founder and CEO of Preacher, a full service creative company based in Austin, Texas. Preacher aims to partner with brands and people they truly believe in and market them with conviction, craft and plenty of soul. In their first year of business they worked with Nike, ESPN’s Longhorn Network, and a handful of entrepreneurial start-ups. In year two, Preacher is taking their heritage in storytelling for iconic brands, and applying it to some of today’s most modern challenger brands, like Tommy John, Casper, and Silvercar.

Krystle found her partners Rob Baird and Seth Gaffney during a 7-year stay at Mother New York as Head of New Business and Account Director on brands like Google, Starwood Capital Hotels, Dell, Warner Bros Records, Reading is Fundamental, and Tanqueray. Her previous agency experience includes Crispin Porter + Bogusky, StrawberryFrog, and The Richards Group.

A native Texan, she and her beagle-pitt mix Theo are happy to be back in the South, and enjoy the convenience of having a washer and dryer again. She’s equally happy on the dance floor to tap dance, crank that, or two-step. But she’d rather be at home cooking for hungry friends.