In 2013, Helena was recognized by Business Insider as one of the Most Creative Women in Advertising. She has always been a strong believer in the power of pure simple messaging that resonates deeply with consumers. In addition to her work on Apple’s iPhone 5s at TBWA Media Arts Lab and her work on Target at Deutsch, she was also widely recognized for crafting the visual identity for Crate&Barrel that catapulted the brand to the national stage in 2013 with the iconic “&” campaign.

Helena has also contributed her creative talents to Gatorade, Diet Pepsi and the renowned Visa Olympics campaign. Through TBWA\MAL’s newest division ABL, she also launched a powerful environmental campaign for Conservation International called ‘Nature is Speaking,’ involving the celebrity talent of Kevin Spacey, Julia Roberts, Harrison Ford, Penelope Cruz, Lupita Nyong’o and Edward Norton. It received worldwide acclaim and was written about in the global press. From a perfectly executed soft-boiled egg to speaking in gestures that the Italians would be jealous of, Helena is passionate about all things that have beautiful craft and execution.