{"id":28,"date":"2014-12-05T15:18:54","date_gmt":"2014-12-05T15:18:54","guid":{"rendered":"https:\/\/theadclub.org\/edge2015\/?page_id=28"},"modified":"2015-01-20T23:10:08","modified_gmt":"2015-01-20T23:10:08","slug":"about","status":"publish","type":"page","link":"https:\/\/events.theadclub.org\/edge2015\/about\/","title":{"rendered":"About"},"content":{"rendered":"
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\n\t\t\tThe EDGE conference examines what\u2019s happening, what\u2019s new and what\u2019s next in the marketing world. Join us on January 12th at the ICA for a half-day conference dedicated to the revolutionary brands, services, and innovative ideas that are destined to influence the future of marketing, media, and branding.<\/span><\/p>\n

A wave of disruptive innovators is affecting many industries \u2013 from finance to food to healthcare \u2013 and transforming the business landscape. Marketers must not only respond, but also remain nimble enough to stay on the cutting edge. Join us at the Edge Conference as we share ideas, large and small, that are destined to influence the future of marketing. Don\u2019t miss it!<\/span><\/p>\n

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\n\t\t\t11:30 AM – 12:30 PM \u00a0\/\/ \u00a0Registration &\u00a0Light Lunch
\n<\/b>12:20 PM – 5:00 PM \u00a0\/\/ \u00a0Content
\n<\/b>5:00 PM – 7:00PM \u00a0\/\/ \u00a0Cocktails &\u00a0Entertainment<\/b><\/strong><\/span>\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>
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Agenda<\/h1>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>
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Living the Life of Why Not<\/h2>\n\n\t\t<\/div> \n\t<\/div> \n\t
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TOD LOOFBOURROW<\/a><\/span><\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t
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CEO \/\/ ViralGains<\/h4>\n\n\t\t<\/div> \n\t<\/div> \n\t
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Making better happen is disruptive. Established industries are disrupted when innovators find ways to solve a problem, provide a new service, raise standards, improve lives, and\/or do it faster, better, and cheaper. The pace of radical change will only accelerate, so embrace this new chaotic world. Adapt and you will not only survive, you will thrive.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>

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Show Me the Money: Digital Currency<\/h2>\n\n\t\t<\/div> \n\t<\/div> \n\t
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JEREMY ALLAIRE<\/a><\/span><\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t
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Founder & CEO \/\/ Circle<\/h4>\n\n\t\t<\/div> \n\t<\/div> \n\t
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It\u2019s mind-bending to completely rethink the idea of money. And, even though wide acceptance of Bitcoin might be a long way off, the idea of moving money around the globe less expensively and free from some of the rules and regulations of banks and governments may be a good business decision. Yet it\u2019s often a political statement too. Jeremy will help us make the leap from traditional to virtual currency.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>

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Clean Your Plate: The Real Food Movement<\/h2>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>
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AARON NIEDERHELMAN<\/span>
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Managing Director \/\/ Entrepreneur Agrarian Fund<\/h4>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t
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JAN SCHLICHTMANN<\/a><\/span><\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t
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Principal \/\/ Oceanic Innovations LLC<\/h4>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t
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AYR MUIR<\/a><\/span><\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t
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Founder & CEO \/\/ Clover Food Lab<\/h4>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t
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JAMES MINER<\/a><\/span><\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t
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Managing Principal \/\/ Sasaki Associates<\/h4>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>
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Not just a fad for foodies, the way we eat and the way we think about food is changing.\u00a0 Getting toxins out of the food chain, moving from manufactured to whole foods, and knowing where your food is sourced are important and personal concerns. Our panel will discuss how the entire food system is undergoing a transformation, from how, what and where we farm, to sustainable practices, to how it\u2019s processed and how it gets to our table. Bon Appetit!<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>

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Cultivating Peace: The Spice Trade<\/h2>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>
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BEN BINES<\/a><\/span><\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t
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Co-Founder \/\/ Rumi Spice<\/h4>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t
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KEITH ALANIZ<\/a><\/span><\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t
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Co-Founder \/\/ Rumi Spice<\/h4>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t
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CAROL WANG<\/a><\/span><\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t
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Lawyer & Co-Founder \/\/ Rumi Spice<\/h4>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t
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TOM ASHBROOK<\/a>\u00a0<\/span>(Moderator)<\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t
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Host of WBUR\u2019s On Point<\/h4>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>
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Saffron, the world\u2019s most coveted spice demands a price higher than the poppies cultivated by Afghan farmers for Opium production. The benefits extend well beyond the income earned. The Taliban drug-based cash flow is disrupted and a foundation is built for eventual peace and prosperity in Afghanistan. Building bridges to other cultures through commerce is where relationships develop and peace begins. That\u2019s the vision of a group of military veterans with a deep connection to the country.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>

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Use Your Head: New Rules<\/h2>\n\n\t\t<\/div> \n\t<\/div> \n\t
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CHRIS NOWINSKI<\/a><\/span><\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t
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Founding Executive Director \/\/ Sports Legacy Institute<\/h4>\n\n\t\t<\/div> \n\t<\/div> \n\t
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Getting your bell rung. Being invincible. Playing through the pain. All of these describe the elite athletes who play contact sports. Degenerative brain disease. That\u2019s a nasty secret they share. Taking sports related head injuries seriously, Chris is on a crusade to disrupt how professionals and youth teams play sports. Especially football. As you might expect, there has been pushback. No pushover, he\u2019s inspired a national conversation on making sports safer and has the science to support his position.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>

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Disrupting Class: The Buzz about Blended Learning<\/h2>\n\n\t\t<\/div> \n\t<\/div> \n\t
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HEATHER STAKER<\/a><\/span><\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t
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\u00a0<\/strong>Author & Senior Research Fellow \u00a0\/\/ \u00a0Clayton Christensen Institute<\/h4>\n\n\t\t<\/div> \n\t<\/div> \n\t
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\n\t\t\tToday, the same\u00a0digital transformation\u00a0that altered the way we work, communicate and entertain is triggering a tipping point in K-12 schools. Yet for many, this sea change is raising more questions than answers. Heather helps us make sense of one of the hottest trends in education today.\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>
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Up in Smoke: Marijuana<\/h2>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>
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JEFFREY MIRON<\/a><\/span><\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t
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DIRECTOR OF UNDERGRADUATE STUDIES IN ECONOMICS, HARVARD UNIVERSITY \/ DIRECTOR OF ECONOMICS, THE CATO INSTITUTE<\/h4>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t
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TOM ASHBROOK<\/a><\/span>\u00a0(Moderator)<\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t
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Host of WBUR\u2019s On Point<\/h4>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>
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The healing herb is now a growth industry, legal in a handful of states, and decriminalized in a few dozen others. Not since Prohibition ended in 1933 has an illegal drug been legalized. With pent up demand from recreational and medical users, and public opinion tilting in its favor, is full-scale legalization inevitable? Jeffrey will explain why, despite the compelling case for legalization and progress at the state level ultimate success is not assured.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>

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Entertainment<\/h1>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>
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Nigel Tay<\/a><\/h2>\n\n\t\t<\/div> \n\t<\/div> \n\t
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SINGER SONGWRITER<\/span><\/a><\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t
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The EDGE conference examines what\u2019s happening, what\u2019s new and what\u2019s next in the marketing world. Join us on January 12th at the ICA for a half-day conference dedicated to the revolutionary brands, services, and innovative ideas that are destined to influence the future of marketing, media, and branding. A wave of disruptive innovators is affecting…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-28","page","type-page","status-publish","hentry"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/edge2015\/wp-json\/wp\/v2\/pages\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/edge2015\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/events.theadclub.org\/edge2015\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/edge2015\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/edge2015\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/edge2015\/wp-json\/wp\/v2\/pages\/28\/revisions"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/edge2015\/wp-json\/wp\/v2\/media?parent=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}