3/27 CMO Breakfast with:

Xerox

How do you reposition a company that has been universally known for one product over the past 100 years? With the launch of the new “Ready For Real Business” communications platform and advertising campaign, Xerox is successfully evolving the brand globally. Jason Bartlett, Director of Global Advertising at Xerox, speaks about the Xerox approach and provides insights on how marketers can experience similar success in their initiatives.

About Jason Bartlett

Bartlett is responsible for global brand and product advertising activity, including television, print, radio, outdoor, paid search and online media. Responsibilities include the development of advertising strategies, production of creative assets and campaign implementation. He also develops media plans, manages ongoing media mix and performance optimizations and provides campaign results tracking and reporting . He is also an active member of the Xerox Social Marketing group, serving as a Center Of Excellence representative.

Bartlett joined Xerox in 2005 as senior advertising manager. Prior to joining Xerox, he spent 6 years at Young & Rubicam managing the global Xerox account, with time spent in New York and London as the global director on the business. Prior to Y&R, Bartlett managed significant national and retail advertising activity for General Motors and helped develop a communications platform that continues today.

Bartlett is a member in the Association of National Advertisers (ANA), and serves on the Digital Marketing and Social Media committees.

He received a bachelor’s degree in business administration from Bryant University in Smithfield, RI.

Born and raised in Fairfield, CT, he now resides in Easton, CT with his wife and two daughters.