{"id":859,"date":"2021-03-04T15:23:45","date_gmt":"2021-03-04T15:23:45","guid":{"rendered":"https:\/\/theadclub.org\/cmo\/?p=859"},"modified":"2021-08-19T14:56:50","modified_gmt":"2021-08-19T14:56:50","slug":"burger-king","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/cmo\/burger-king\/","title":{"rendered":"Burger King"},"content":{"rendered":"<h3><span style=\"color: #f78f1e;\">Fernando\u0003Machado<br \/>\n<\/span>Global CMO<br \/>\nRestaurant Brands International<\/h3>\n<p><a href=\"https:\/\/events.theadclub.org\/cmo\/wp-content\/uploads\/sites\/3\/2021\/03\/Fernando.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-861 alignleft\" src=\"https:\/\/events.theadclub.org\/cmo\/wp-content\/uploads\/sites\/3\/2021\/03\/Fernando-240x300.jpg\" alt=\"\" width=\"267\" height=\"334\" srcset=\"https:\/\/events.theadclub.org\/cmo\/wp-content\/uploads\/sites\/3\/2021\/03\/Fernando-240x300.jpg 240w, https:\/\/events.theadclub.org\/cmo\/wp-content\/uploads\/sites\/3\/2021\/03\/Fernando.jpg 768w\" sizes=\"auto, (max-width: 267px) 100vw, 267px\" \/><\/a><\/p>\n<p class=\"p2\">Fernando is a global marketer with a passion for growing brands and businesses. With more than 160 Lions in Cannes (8 GPs, including 2 Titanium GPs), 24 D&amp;AD Yellow Pencils, 1 D&amp;AD Black Pencil, and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth.<\/p>\n<p class=\"p2\">Currently as Global CMO at Restaurant Brands International, Fernando\u2019s focus is infusing Burger King, Popeyes and Tim Hortons with purpose (incl. sustainability), improving product quality, modernizing design, and inspiring the organization around tech, digital and brand development.<\/p>\n<p class=\"p2\">Prior to joining BK, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working different product categories and brands, including Dove where he led the groundbreaking &#8220;Beauty Sketches&#8221; (Titanium GP in 2013).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join us on Thursday, August 6th, for a Virtual CMO Breakfast with David Thuma, EVP and Chief Marketing Officer, PNC Bank. Sponsored by effectv. <\/p>\n","protected":false},"author":2,"featured_media":863,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[3,5,10,11,17],"tags":[],"class_list":["post-859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boston","category-past-boston-speakers","category-past-brands","category-past-events","category-past-speakers"],"featured_image_src":"https:\/\/events.theadclub.org\/cmo\/wp-content\/uploads\/sites\/3\/2021\/03\/BK.jpg","featured_image_src_square":"https:\/\/events.theadclub.org\/cmo\/wp-content\/uploads\/sites\/3\/2021\/03\/BK.jpg","author_info":{"display_name":"The Ad Club","author_link":"https:\/\/events.theadclub.org\/cmo\/author\/theadclub\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/posts\/859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/comments?post=859"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/posts\/859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/media\/863"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/media?parent=859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/categories?post=859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/tags?post=859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}