{"id":852,"date":"2020-10-13T20:58:44","date_gmt":"2020-10-13T20:58:44","guid":{"rendered":"https:\/\/theadclub.org\/cmo\/?p=852"},"modified":"2021-03-30T19:17:05","modified_gmt":"2021-03-30T19:17:05","slug":"new-england-authentic-eats","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/cmo\/new-england-authentic-eats\/","title":{"rendered":"New England Authentic Eats"},"content":{"rendered":"<h1><span style=\"color: #f78f1e;\">Deena McKinley<br \/>\n<\/span>Chief Marketing Officer<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-853 size-medium\" src=\"https:\/\/events.theadclub.org\/cmo\/wp-content\/uploads\/sites\/3\/2020\/10\/DMcKinley_headshot-240x300.jpg\" alt=\"\" width=\"240\" height=\"300\" srcset=\"https:\/\/events.theadclub.org\/cmo\/wp-content\/uploads\/sites\/3\/2020\/10\/DMcKinley_headshot-240x300.jpg 240w, https:\/\/events.theadclub.org\/cmo\/wp-content\/uploads\/sites\/3\/2020\/10\/DMcKinley_headshot-819x1024.jpg 819w, https:\/\/events.theadclub.org\/cmo\/wp-content\/uploads\/sites\/3\/2020\/10\/DMcKinley_headshot-768x960.jpg 768w, https:\/\/events.theadclub.org\/cmo\/wp-content\/uploads\/sites\/3\/2020\/10\/DMcKinley_headshot-1228x1536.jpg 1228w, https:\/\/events.theadclub.org\/cmo\/wp-content\/uploads\/sites\/3\/2020\/10\/DMcKinley_headshot-1638x2048.jpg 1638w, https:\/\/events.theadclub.org\/cmo\/wp-content\/uploads\/sites\/3\/2020\/10\/DMcKinley_headshot-scaled.jpg 2047w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><br \/>\nWith a track record of success in advertising and marketing for high-profile restaurant brands and a strong digital skillset, Deena McKinley joined New England Authentic Eats, LLC (parent company of Papa Gino\u2019s and D\u2019Angelo Grilled Sandwiches) in early 2019.<\/p>\n<p>She and her team focus on the essential attributes of these beloved hometown brands, community connection and enhancing the guest experience to strengthen relationships and reinforce brand loyalty.<\/p>\n<p>Deena\u2019s expertise encompasses all aspects of business development and administration, from developing and executing integrated marketing strategies to harnessing team strengths to improving companywide performance. Her ability to build consensus among executive teams, strategic teams, agencies and local market teams to influence positive change and drive results has been repeatedly proven.<\/p>\n<p>Deena\u2019s experience includes working with household names such as Papa John\u2019s, Extended Stay America, ADT Security, Office Depot, Party City, Five Below, Baskin-Robbins, Sonic and Subway.<\/p>\n<p>Prior to joining NEAE, Deena served as Chief Experience Officer at Mobivity, an innovator in data-driven re-currency marketing, directing their digital and mobile solutions strategies for clients in retail and restaurants.<\/p>\n<p>Previously, she serving as Chief Client Officer at Omnicom agency Zimmerman Advertising, where she directed their Retail Account Services team, driving advertising strategies for national brands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join us on Thursday, August 6th, for a Virtual CMO Breakfast with David Thuma, EVP and Chief Marketing Officer, PNC Bank. Sponsored by effectv. <\/p>\n","protected":false},"author":34,"featured_media":854,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[3,10,11,17],"tags":[],"class_list":["post-852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boston","category-past-brands","category-past-events","category-past-speakers"],"featured_image_src":"https:\/\/events.theadclub.org\/cmo\/wp-content\/uploads\/sites\/3\/2020\/10\/NEAE-sitelogo.png","featured_image_src_square":"https:\/\/events.theadclub.org\/cmo\/wp-content\/uploads\/sites\/3\/2020\/10\/NEAE-sitelogo.png","author_info":{"display_name":"mason","author_link":"https:\/\/events.theadclub.org\/cmo\/author\/mason\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/posts\/852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/comments?post=852"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/posts\/852\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/media\/854"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/media?parent=852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/categories?post=852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/tags?post=852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}