{"id":812,"date":"2020-05-19T20:36:17","date_gmt":"2020-05-19T20:36:17","guid":{"rendered":"https:\/\/theadclub.org\/cmo\/?p=812"},"modified":"2020-10-06T21:53:02","modified_gmt":"2020-10-06T21:53:02","slug":"okcupid","status":"publish","type":"post","link":"https:\/\/events.theadclub.org\/cmo\/okcupid\/","title":{"rendered":"OkCupid"},"content":{"rendered":"<h1><span style=\"color: #f78f1e;\">Melissa Hobley<br \/>\n<\/span>Global Chief Marketing Officer<\/h1>\n<h5 class=\"speaker-title\"><a href=\"https:\/\/events.theadclub.org\/cmo\/wp-content\/uploads\/sites\/3\/2020\/05\/6a00d834515c5f69e20240a48b9558200c-800wi.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-813\" src=\"https:\/\/events.theadclub.org\/cmo\/wp-content\/uploads\/sites\/3\/2020\/05\/6a00d834515c5f69e20240a48b9558200c-800wi-300x300.jpg\" alt=\"\" width=\"211\" height=\"211\"><\/a><\/h5>\n<p>Melissa Hobley graduated from Fordham University with a degree in political science then started her career as a celebrity publicist. \u201cWhether we like it or not, we live in a celeb-obsessed society,\u201d she contends. \u201cUnderstanding how that world operated and being a \u2018gatekeeper\u2019 made me extremely level-headed about that world.\u201d At the dating app, owned by Match Group, she is \u201chead storyteller, growth driver, cultural-relevance captain, champion of the customer.\u201d Maintaining cultural relevance is key, and&nbsp;<span class=\"il\">OKCupid<\/span>&nbsp;has not been afraid to lean in politically. Hobley launched the brand\u2019s first campaign in its 15-year history, the \u201cDTF\u201d campaign, which quickly went viral and ignited app downloads. Under her watch, the app also created a \u201cTrump Filter\u201d that enabled daters to filter based on political beliefs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join us on Thursday, June 18th, for a Virtual CMO Breakfast with Melissa Hobley, Global Chief Marketing Officer, OkCupid. Powered by  LogMeIn. <\/p>\n","protected":false},"author":34,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10,11,17,1],"tags":[],"class_list":["post-812","post","type-post","status-publish","format-standard","hentry","category-past-brands","category-past-events","category-past-speakers","category-uncategorized"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"mason","author_link":"https:\/\/events.theadclub.org\/cmo\/author\/mason\/"},"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/posts\/812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/comments?post=812"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/posts\/812\/revisions"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/media?parent=812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/categories?post=812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.theadclub.org\/cmo\/wp-json\/wp\/v2\/tags?post=812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}