3/27 CMO Breakfast with:
Stonyfield Farm
About Erik Drake
Erik Drake is the Executive Vice President of Marketing for Stonyfield Farm, the leading seller and manufacturer of organic yogurt in the U.S. He has been instrumental in accelerating the growth of an entrepreneurial niche brand into a national leader in the organic industry and the #4 yogurt brand in the U.S. with 400% growth over the past 10 years to a $350MM company. While at Stonyfield, Erik has led and transformed both the Sales and Marketing teams, managing 50+ employees. He has developed unique and innovative product communications, equity building programs and partnerships, educating consumers and customers about the benefits of organic food and the need to preserve a healthy planet. He has overseen the launch and growth of dozens of new products including Oikos Greek Yogurt, Stonyfield Smoothies, Stonyfield Milk and many others.
Prior to joining Stonyfield Farm, Erik worked in marketing for Johnson & Johnson Consumer Products Company where he launched the Aveeno Facial Skincare Brand. Erik previously worked in the environmental field, first as a researcher for the paper industry and then as a senior project manager for ENSR International where he focused on water quality issues. His educational background includes an MBA from the Ross School of Business at the University of Michigan and an MS and BS in Environmental and Civil Engineering from Tufts University.
Erik and his wife Lisa are the parents of two very active boys in New Hampshire.
Details:
Tuesday, September 25th, 2012
Registration & Breakfast: 8:30am
Presentation and Q&A: 9:00am
Locations:
Microsoft NERD Center
1 Memorial Drive
Cambridge, MA