2/27 CMO Breakfast with:

Santander Bank

Thank you for joining us for our CMO Breakfast with Kathy Klingler, CMO, Santander.

Making its mark on a new audience, Santander is investing heavily in establishing its name and brand in the United States with television and print advertising, sports sponsorships, new products, donations to nonprofits and even actor Robert DiNiro. Kathy Klingler, CMO, shared the strategy behind the transition from Sovereign to Santander.

About Kathy Klingler

Kathy Klingler is responsible for building and managing the global brand of Santander in the United States and aligning marketing and communications initiatives to the Bank’s business objectives.

Kathy joined the Bank in May 2011 and has recently managed its rebrand to Santander, a bank-wide initiative including the development of the Bank’s overall brand positioning and execution strategy across the nine states, covering over 700 branches, more than 9,000 employees and over 1.7m customers.

Previous roles at the Bank include director of corporate communications, with responsibility for all internal and external communications and corporate social responsibility.

Prior to joining Santander, Kathy was senior vice president of business strategy, brand management and communications for John Hancock Financial Network, senior vice president for Fidelity Capital, and senior manager in KPMG’s financial consulting practice in both the U.S. and United Kingdom.

Kathy is on the boards of Horizons for Homeless Children and WGBH. She is a certified public accountant and received her Bachelor of Arts degree from Widener University.

She is married with three children.