8/22 CMO Breakfast with:

MassMutual

Jennifer Halloran

Head of Brand and Advertising

Halloran oversees the collaborative development and implementation of the company’s brand marketing, community responsibility, digital content and social engagement initiatives. In this role she is also responsible for managing the deployment of the MassMutual brand strategy throughout all channels, as well as in the company’s community engagement efforts.

Halloran was previously with Fidelity Investments, where she spent a total of eight years in a variety of leadership roles in marketing, communications and branding.  These responsibilities included managing and executing the redesign of web, digital and content programs for Fidelity’s Innovation Lab, as well as many other cross-channel digital customer experience programs. She also held various marketing, communications and brand strategy positions with both Mobiquity, Inc., and Putnam Investments. Halloran began her career in 1996 with integrated advertising agency Digitas (now DigitasLBi).

A graduate of Boston College with a bachelor’s degree in economics and political science, Halloran earned her MBA in marketing/marketing management from Babson College’s Franklin W. Olin Graduate School of Business.