6/21 CMO Breakfast with:

John Hancock

On June 21, we heard from Barbara Goose, Chief Marketing Officer at John Hancock. Through marketing and sponsorships as well as new products and services, John Hancock is reintroducing itself to consumers in order to deepen their relevance and connectedness with them.

Barbara Goose

Chief Marketing Officer

Barbara Goose has more than 20 years of experience in the digital marketing space, having led innovative and strategic programs that built brand equity for national and multi-national brands. At Altisource, she launched an online real estate platform, led re-branding efforts, established an in-house creative team, and delivered innovative solutions to build engagement among key audiences for Altisource’s businesses.

Previously, Ms. Goose had been President of DigitasLBi Boston and Detroit, where she was responsible for the overall growth of both offices as well as the strategy and execution of client programs. Under her leadership, DigitasLBi Boston experienced significant growth to become Greater Boston’s largest agency, adding such clients as Dunkin’ Donuts, ZipCar, and Lenovo, while recruiting some of the industry’s top talent. She also helped establish the DigitasLBi office in Detroit through her leadership of the agency’s work with General Motors.

During her 15 year tenure, DigitasLBi Boston and Detroit executed numerous award-winning programs for clients across various industries, while receiving “Best Places to Work” accolades from the Boston Business Journal, Boston Globe, the Michigan Business & Professional Association, Detroit Free Press, and Crain’s Detroit Business, among others.

A community and industry leader, Ms. Goose currently serves on the board of Cradles to Crayons, a post she has held for six years. She previously served as chair of the New England AAAA (American Association of Advertising Agencies), and on the boards of the Massachusetts Innovation & Technology Exchange (MITX), the Greater Boston Chamber of Commerce, and the Citi Arts Center/Wang Center. Named one of the Boston Business Journal’s “Power 50” two years in a row, she holds an MBA from Harvard University and a BA in Economics from the University of Pennsylvania, and has completed McKinsey’s Business Analyst program.