CMO Breakfast with:

JetBlue

Thanks for joining us as we heard how JetBlue built what Ad Age calls “one of America’s hottest brands” by focusing on its original mission of putting humanity back into air travel. St. George talked about the state of the industry, the next ten years for JetBlue, and the value of culture and customer service in building great brands.

About Marty St. George

Marty leads JetBlue’s marketing team, which includes (among other areas) its advertising, e-commerce, product, partnership and loyalty strategies.

Marty joined JetBlue as leader of the network strategy team in 2006 and moved to marketing in 2008. In his 5 years at JetBlue, he has experienced profits, losses, ice storms, and growth to 19 new destinations in 8 new countries – but he is proudest of the fact that JetBlue has won 6 consecutive JD Power Awards for best domestic airline in North America.

Prior to joining JetBlue, Marty held various marketing, network and strategy positions at both United Airlines and US Airways. He is a native of Boston and has a degree in Civil Engineering from the Massachusetts Institute of Technology, and although he is based in New York City he remains a rabid Red Sox and Bruins fan. Marty and his wife Teri have 3 children, and live in Connecticut.