8/24 CMO Breakfast with:

Fenway Sports Management

Mark will share marketing strategies behind some of the most significant global sponsorships in the sports business today including the record-setting Kit deal between New Balance and FSM owned Liverpool Football Club and the Dunkin’ Brands relationship that led to an exclusive, globe-spanning FSM partnership with LeBron James. Covering all the bases, he’ll talk about legacy brands, fan experience, and the importance of innovation and data analytics in growing brands and revenue.

Mark Lev

Managing Director

Mark Lev HS (temp)

With more than 25 years’ experience as an innovative sports marketing leader, Mark Lev is an expert in developing high-impact, revenue-driving business opportunities for blue chip brands and athletes. As Managing Director of FSM, Lev is responsible for the day-to-day operations of the company and works closely with President Sam Kennedy in setting the strategic goals and direction of FSM.

Lev has been intimately involved with many of FSM’s major business dealings, including its unique partnership with NBA superstar LeBron James. He has also been an integral part in bringing many major special events to Fenway Park, such as the AIG Hurling and Irish Festival, Football at Fenway, Polartec Big Air, and Citi Frozen Fenway. Additionally, Lev has been instrumental in securing high profile sponsorship deals for Fenway Sports Group-owned properties, including Warrior Sports’ then record-setting Kit deal with Liverpool Football Club, which marked the U.S.-based sports equipment, apparel and footwear company’s expansion into the global sports sponsorship arena.

Prior to joining FSM, Lev spent six years as Executive Vice President of Sales and Marketing for ANC Sports, a leading provider of integrated signage, design, and marketing solutions for sports and commercial facilities. While at ANC, Lev served as a corporate sales and marketing consultant to many high-profile companies, including FSM, and sold signage for numerous professional sports teams, including the Red Sox, LA Dodgers, New York Mets, Boston Celtics, LA Lakers, Phoenix Suns and Philadelphia 76ers.

Lev began his sports marketing career with the Boston Celtics, where he spent fourteen years developing a wide range of marketing initiatives and oversaw corporate sponsorship sales. As Vice President of Marketing and Corporate Communications for the storied franchise, Lev played an integral role in the creation and implementation of several special projects, and successfully helped launch the Celtics affinity credit card program. During his tenure with the Celtics he also served as Executive Director of the Red Auerbach Youth Foundation.

Lev resides in Brookline, Mass. with his wife Carol, his daughters Phoebe and Sophie, and son Cooper.