12/13 CMO Breakfast with:

Eastern Bank

Paul Alexander

Chief Marketing and Communications Officer

Paul Alexander is the Chief Marketing and Communications Officer for Eastern Bank, based in Boston, Massachusetts. He reports to Bob Rivers, the Chairman and CEO. His goal at Eastern is to create and implement marketing and communication strategies that build bottom-line business results, brand equity, and employee engagement.

Before Eastern, Paul served as EVP and Chief Communications Officer for Liberty Mutual Insurance, a Fortune 100 global property and casualty insurance company, where he held responsibility for all corporate brand marketing, advertising, communications, public relations, meeting management and event strategy, and major sports sponsorships. In this capacity, Paul set the direction of Liberty Mutual’s communications strategy, built a high-performing communications team, and led the negotiations to secure Liberty Mutual’s first-ever global sponsorship — Liberty Seguros Brazil’s sponsorship of the 2014 FIFA World Cup — as well as Liberty Mutual’s sponsorship of the U.S. Olympic and Paralympic teams and the U.S. Men’s and Women’s National Soccer teams. He was recognized as “Financial Marketer of the Year” in 2011 by the Financial Communications Society and was nominated for “Sports Sponsor of the Year” in 2014 by the Sports Business Journal.

At Liberty Mutual he established new marketing campaigns and strengthened existing internal communications channels. Under his leadership, the company re-launched its national advertising, revamped its intranet, established internal social media forums and a social media center of excellence, facilitated mobile access for its employee portal, and provided live streaming for CEO town hall company meetings – which enhanced sales growth and employee engagement at Liberty Mutual.

Previously, Paul was Vice President of Global Advertising and Design for the Campbell Soup Company, where he led brand positioning, creative strategy, advertising development, packaging design, commercial production, and interactive marketing. In this role, he held responsibility for the worldwide media budget for brands including Campbell Soup, Chunky, Pepperidge Farm, V8, Arnott’s, Erasco, Liebig, Pace, Prego, and Godiva.

Prior to Campbell’s, Paul spent fifteen years at Procter and Gamble (P&G) as a Director of Advertising Development and a Brand Manager — twelve years in Cincinnati, Ohio and three years in London, England, where he had been selected for an international assignment leading Global Advertising Development for Procter and Gamble’s Paper Sector, including two of P&G’s billion-dollar brands, Charmin and Bounty

Paul began his career at Time Inc. as a Circulation Manager for Money Magazine, where he developed and led direct response TV campaigns, including creative selection, production, media planning, and analysis.

Active in the community, Paul is a member and chair of the Board of Trustees of Myrtle Baptist Church in West Newton, MA and serves on the Board of Directors of several non-profit organizations including Feeding America (Emeritus), The Partnership, Incorporated (Vice-Chair) and the Ad Club of Boston.   He is also Treasurer and Chair of the Finance Committee of the Association of National Advertisers (ANA) and a member of the board of advisors of the Museum of Fine Arts in Boston.

Paul earned an MBA from Harvard Business School and his undergraduate degree in government and political science from Harvard College.  He is married to Evelyne Martial and has two adult children, Fay and David.