Past Speakers
Robert Mead
Senior Vice President of Marketing, Aetna
Robert Mead, SVP Marketing, Product & Communications at Aetna talks about the transformation of the 160-year-old brand from a business to business company into one that offers a broad, compelling value proposition to both consumers and health care providers.
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Rob Weisberg
Chief Marketing Officer, Zipcar
Hear Rob Weisberg, CMO of Zipcar, discuss what AdAge calls "one of the world's hottest brands." Hear how the clever, fun and approachable Zipcar brand is building a "car-hugger" community of passionate members known as Zipsters by focusing on the company's marketing philosophy of consumer engagement.
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Jason Bartlett
Director of Global Advertising, Xerox
How do you reposition a company that has been universally known for one product over the past 100 years? With the launch of the new “Ready For Real Business” communications platform and advertising campaign, Xerox is successfully evolving the brand globally. Jason Bartlett, Director of Global Advertising at Xerox, speaks about the Xerox approach and provides insights on how marketers can experience similar success in their initiatives.
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Marty St. George
SVP of Marketing & Commercial Strategy
Thanks for joining us as we heard how JetBlue built what Ad Age calls “one of America’s hottest brands” by focusing on its original mission of putting humanity back into air travel. St. George talked about the state of the industry, the next ten years for JetBlue, and the value of culture and customer service in building great brands.
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Steven Fund
SVP of Global Brand Marketing, Staples
Thank you for joining Steven Fund, SVP of Global Brand Marketing at Staples for the our CMO Breakfast on Thursday, September 29th.
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