Past Speakers

Join SVP and CMO Steve Fuller as he discusses L.L. Bean’s most recent brand campaign based on the same common sense values of reliability, service, and quality that helped make them one of the most successfully run retailers in the world.

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Rob Price

Senior Vice President & Chief Marketing Officer, CVS

How do you become the largest pharmacy health care provider in the US? How do you create the nation’s largest retail reward program? How do you integrate the in-store and online shopping experience? Join Rob Price as he answers these questions and discusses how he is heading the effort of creating a more personalized shopping experience.

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John Costello

Chief Global Marketing & Innovation Officer

Thank you for joining John Costello, Chief Global Marketing & Innovation Officer at Dunkin' Donuts for our CMO Breakfast on Wednesday, October 26th.

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Matt Wohl

Vice President, Marketing& CMO, Welch’s

For many consumers today, it’s not enough to simply offer a good product at a good value. Consumers want assurances that they are making good choices for themselves and their families by seeking brands whose values align with their own. Join Welch’s CMO, Matt Wohl, as he discusses the principles behind defining a Brand Purpose and the importance of articulating the difference that you are trying to make in the world in the way you serve people...

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James Speros

Executive Vice President & Chief Marketing Officer, Fidelity

Jim Speros, EVP & CMO of Fidelity, gives insight into how this brand re-positioned itself after the meltdown of financial markets. This discussion focuses on Fidelity's iconic "green line" campaign, which has become synonymous with trusted financial guidance and navigation and is one of the most effective campaigns in the financial services industy.

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