3/31 CMO Breakfast with:

Care.com

Thank you to all who attended our CMO Breakfast with Erica Scheik, Chief Brand Officer, Care.com, as she shared the marketing strategy and the vision for this successful brand that is still in its infancy.

About Erica Scheik

As Chief Brand Officer, Erica oversees the Care.com site experience, as well as customer retention and engagement. Responsible for charting the Company’s brand strategy and shaping the brand in everything from TV commercials to photography, she works to ensure consistency across marketing channels, including print, interactive and social initiatives. As part of her role, she also manages the creative, product marketing, PR and content teams.

Prior to joining Care.com in 2011, Erica was Vice President & Director of Creative Strategy at Jack Morton, where she oversaw a team of digital strategists and brand planners from 2007-2011. In the three years prior, she served as Copy Creative Director at Staples, where she helped launch the Easy Button campaign and developed the brand voice for the Company.

Erica has driven brand strategy for several Fortune 500 companies, identifying offline and online opportunities that engage audiences and inspire action and conversation. She has served as Creative Director at Upromise, was an award-winning senior copywriter at Digitas, and held the position of Associate Creative Director at general advertising agency, Mann Bukvic Gatch, in Cincinnati, Ohio. She has also worked in publishing at Houghton Mifflin and Atlantic Monthly Magazine, and as a restaurant critic.

Since 2010, Erica has sat on the American Red Cross Board of Directors. Erica holds a B.A., cum laude, from the University of Massachusetts Amherst and received a Diploma in English with Merit from the University of Swansea, Wales, UK.